Lifecycle Marketing Lead

About Faire

Faire is a technology wholesale platform built on the belief that the future is local. Independent retailers around the globe collectively represent a multi-hundred-billion-dollar wholesale market that has historically been fragmented and offline. At Faire, we’re using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores.

With the right tools and insights, we believe that we can level the playing field so businesses can grow and local communities can thrive.

We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.

We are looking for a data-driven email expert to join Faire’s Growth Marketing team. As a Senior Lifecycle Marketing Manager, you’ll be responsible for ideating, executing, and optimizing scaled lifecycle journeys to drive engagement and conversion. You’ll collaborate closely with cross-functional partners across Design, Analytics, and Product to turn customer data into effective and dynamic email campaigns  ideal candidate has worked in an experimentation-driven environment, has a track record of using AI tools to automate team workflows, accelerate creative testing, and launch new channel experiments with minimal engineering or analytics support, and stays ahead of the curve with the latest digital marketing trends.

• Own the end-to-end lifecycle strategy for a defined area of the retailer journey, translating business goals into audience plans, messaging frameworks, and test-and-learn experiments.
• Develop and launch automated email, push, SMS, and in-app workflows based on retailer behavior, lifecycle stage, and intent signals.
• Work cross functionally alongside Product, Data, and Design to ensure CRM marketing strategies align with broader business objectives.
• Partner with Analytics to understand campaign performance and generate data-based hypothesis to inform new experimentation opportunities.
• Analyze campaign trends, develop actionable insights, and socialize relevant learnings across the organization.
• Partner with the Growth Platform team to integrate models, dynamic content, and AI decisioning into lifecycle journeys, moving the team away from one-size-fits-all toward retailer-specific experiences.
• Oversee the technical execution of campaign deployment, and be a thought leader for leveraging new marketing technologies, platforms, and channels.

• 4+ years hands‑on experience managing lifecycle campaigns optimized for down‑funnel metrics (conversion, revenue, retention)
• Analytical with structured problem‑solving. Comfortable drawing conclusions from large data sets and translating them into clear recommendations
• Strong A/B testing knowledge: hypothesis design, audience segmentation, holdout structure, and result interpretation
• Hands‑on experience with CRM/marketing automation platforms (Braze, Iterable, Mailchimp, Salesforce Marketing Cloud, or similar)
• Strong cross‑functional collaboration skills, especially with Product, Analytics, Engineering, and Design
• Demonstrated track record of using AI tools to automate workflows, accelerate creative testing, and launch new channel experiments with minimal eng or analytics support
• Strong organization skills, attention to detail, and a passion for optimizing processes
• Excellent written and oral communication. Can explain complex CRM strategy and measurement concepts to non‑technical stakeholders
• Bias for action and comfort operating in ambiguity, with the agility to balance multiple priorities
• Experience across both B2C and B2B email marketing strategies is a strong plus
• Experience across a two‑sided marketplace or e‑commerce is a strong plus
• Experience with personalization models or dynamic content at scale is a plus
• Experience with Excel & SQL is a plus

San Francisco, CA;
New York City, NY: the pay range for this role is $148,000 to $203,500 per year.

This role will also be eligible for equity and benefits.…