Manager, Digital Experience

Job Title: Manager, Digital Experience

Full-Time Position

The Manager, Digital Experience, is a creative and operationally minded professional responsible for developing, managing, and governing employee and passenger-facing content across Terminal 4 at JFK International Airport. Sitting within the Customer Experience and Commercial team, this role bridges brand experience, internal and operational communication, and digital media execution to ensure that every piece of content reflects T4's brand standards, clarity of information, and the complex regulatory environment of an international hub terminal.

The Manager, Digital Experience, plays a key role in the implementation of the T4 Communications Plan. A core function of this role is the creation and management of digital signage templates for temporary messaging and for special scenarios, including operational disruptions such as weather delays, event communications, and seasonal or holiday messaging. The Manager, Digital Experience, will also support broader content strategy initiatives including T4 social channels, internal communications and programming for the T4 employee platform, and marketing collateral, serving as a connective thread between the Terminal Experience goals and broader T4 North Star objectives.

Reports To: Senior Manager, Terminal Experience

FLSA Status: Exempt

Salary Range: $120,000 - $140,000

Digital Signage & Wayfinding Content

• Serve as the primary creator of digital signage content across passenger-facing, operational, and regulatory signage types, working within established T4 brand standards.
• Develop and maintain a library of approved templates to support time-sensitive deployment by Operations and IT&D, including for temporary and IROPS scenarios.
• Navigate the dual requirements of T4 brand guidelines and PANYNJ way finding standards, ensuring compliant and visually consistent output across signage categories.
• Collaborate with CX&C, Operations, Safety & Security, and airline partners throughout the content creation workflow, from request intake through final approval.
• Support the deployment of approved content via the Stratacache Scala digital signage platform in coordination with IT&D (training provided).

Brand & Content Strategy

• Serve as a guardian of the T4 brand voice and visual identity across all passenger-facing and T4 internal content touchpoints.
• Support the development and maintenance of T4 brand standards documentation and content governance guidelines.
• Develop and maintain deep working knowledge of the T4 Communications Plan, including its governance frameworks, approval workflows, and signage standards, serving as an internal resource for its day-to-day implementation across content touchpoints.
• Collaborate with the CX team to align content production with broader CX and commercial strategy priorities.
• Contribute to content planning and calendaring, anticipating seasonal, operational, and commercial content needs across the terminal.

Social Media & Digital Communications

• Support the creation and scheduling of social media content that reflects the passenger experience at Terminal 4, including promotions, operational updates, and brand storytelling.
• Manage the implementation of the T4 Employee Platform and develop key resource requirements and regular program of engaging content to promote usage and retention across the T4 employee community; monitor content performance and contribute insights to inform future content decisions.

Cross-Functional Collaboration

• Partner with Operations, Safety & Security, IT, and Terminal Redevelopment teams to ensure content is accurate, timely, and operationally appropriate.
• Coordinate with airline partners, food and retail concessions, TSA, and CBP stakeholders as needed to align signage and communications content.
• Liaise with PANYNJ representatives to ensure signage content meets applicable Port Authority standards and approval requirements.
• Work with external vendors and agencies on content production as directed.

Education, Training, and Experience

• Bachelor’s degree in graphic design, communications, marketing,…