Senior Manager, Social Media and Influencer Marketing

Position Overview

As a member of the Communications team, the Senior Manager, Influencer Marketing is responsible for the conception, development and execution of the paid and organic influencer marketing strategy, ensuring all content and campaigns follow brand and legal / FTC compliance. The candidate should be a digital native, a visionary thinker, enthusiastic to conceptualize and implement disruptive programs while maintaining brand elevation.

The role includes ideating, planning, executing, and analyzing influencer discovery, contracting, and collaboration with the Kate Spade New York Communication and Marketing teams. It is cross‑functional and requires competency across social media, performance media, luxury branding, digital advertising, project management, analytics, and trends within the fashion and retail space. The candidate should have a strong passion for social platforms, an interest in finding new creator talents, quantitative skills and a dedicated interest in fashion.

• Oversee the influencer marketing calendar and collaborate with internal teams to share plans and coordinate timing.
• Coordinate the briefing timeline and process for all influencer programs.
• Track and record content performance to include in reporting.
• Implement product gifting, sample pulling, shipping, and tracking with influencers and content creators.
• Run analysis and make recommendations on creators and provide benchmarking.
• Manage back‑end administrative tasks with finance and legal teams including contracts, invoices, reports, and budget tracking.

• Must be a social media expert proficient with Tik Tok, You Tube, Meta, X, Snapchat, Pinterest, and other emerging platforms.
• Work well with others and be collaborative by nature.
• Have a sophisticated sense of creativity paired with strong communication skills, balanced with the ability to quantify data and analyze performance and results.
• Ability to set clear KPIs and analyze performance data to create actionable next steps, and clearly communicate data to executives in a distilled, refined, relevant way.
• Self‑starter who can articulate big ideas and exciting trends.
• Desire to flourish in a fast‑paced environment with an entrepreneurial spirit.
• Must be extremely detail‑oriented.
• Adept at project management and organization: adhering to budgets, timelines, and goals.
• Excellent interpersonal and communication skills (verbal and written) with high ability to collaborate with internal teams as well as external partners such as platform and publishing partners, talent agents, PR/Influencer marketing agencies, vendors, and brand ambassadors.
• The desire to network, collaborate, discover, and cultivate relationships with industry thought‑leaders, influencers, creative content producers, and similar to bring innovative ideas to the brand via meaningful relationships.

• Must be proficient in all Microsoft Office programs.
• Must be proficient in iPhone applications related to social media.
• Must be proficient in influencer management platforms like Creator IQ, Dash Hudson, and/or Traackr.

• College degree required.
• Minimum of 7 years work experience; luxury fashion, beauty, lifestyle digital background is a plus.
• Must possess intellectual dexterity to navigate evolving fashion, social and digital landscape.
• Interest in and passion for luxury and fashion.

$95,000.00 – $

Medical insurance, Dental insurance, Vision insurance, 401(k), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance, and Tuition assistance. A complete list of U.S. Corporate Compensation & Benefits is available.

Kate Spade is an equal‑opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions are based on the applicant's or employee's qualifications as they relate to the requirements of the position. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally recognized protected basis prohibited by applicable law.

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at or e