Demand Generation Manager

A bit about us

Ground Truth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.

With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.

Learn more at

A bit about you

Ground Truth, now part of Zero To One .AI, is building the predictive intelligence layer for the next era of advertising, moving the industry from reacting to past behavior to anticipating what consumers will do next. As Demand Generation Manager, you'll own the paid channels and nurture programs that create market interest and translate that into pipeline.

This is a high-ownership role. You'll work directly with the VP of Marketing to translate GTM strategy into demand gen execution, building campaigns that generate qualified leads for our enterprise sales team and new users for Ground Truth Ads Manager, our self-serve ad platform , an ad marketplace for SMBs, and pipeline for new products as we expand the Zero To One .AI

platform.

This is a builder role at a company in the middle of a real transformation. If you've been the person who figures it out (sets up the attribution, writes the brief, challenges the agency, and still has a point of view on what to cut) we want to talk to you.

• B2B Paid digital strategy and execution across search, social, and display.
• User acquisition and lead gen programs targeting enterprise brand marketers, media agencies, and SMB and local advertisers.
• Nurture strategy: working with content and product marketing to design email and lifecycle touchpoints that move prospects through the funnel.
• Agency and vendor management: day-to-day oversight of our performance agency, platform relationships, and budget pacing.
• Demand gen reporting: pipeline contribution, CAC, ROAS, and channel efficiency, with a point of view on what's working and what to cut.
• Performance analysis: proactively monitor and report on performance and insights; review and challenge channel-specific plans to ensure efficiency and alignment to business goals.
• Partner with Sales to understand and ensure lead quality, optimize towards higher-value customers.
• Creative messaging development, A/B testing.

This is our ideal wish list, but most people don’t check every box on every job description. So, if you meet most of the criteria below and are excited about the opportunity, and willing to learn, we’d love to hear from you.

• At least 4-6 years in demand gen, performance marketing, or growth marketing, ideally at a startup, B2B SaaS or ad tech company.
• Proven track record running paid campaigns that generate pipeline.
• Comfort operating across both enterprise B2B and self-serve/SMB motions.
• Data fluency and attribution and strong analytical instincts. Gets into the data themselves, and owns it when attribution breaks.
• Someone who can take a GTM brief and turn it into a channel plan without much hand-holding.
• AI-forward with judgment: fluent in AI-assisted execution but knows when not to trust it.
• Creative criteria.

• Experience in ad tech, location intelligence, or marketing technology.
• Hands‑on experience with Google Ads, Meta Ads, Linked In Ads, Tik Tok Ads, and other programmatic DSPs like The Trade Desk.
• Familiarity with Hub Spot or similar marketing automation platforms.
• Experience with both brand and performance budget allocation.
• Experience with LLMs and Gen‑AI platforms.

• $85,000 - $115,000 base salary, 15% bonus ($97,750 - $132,250 OTE)
• The listed salary range is reflective of the cost of labor in the candidate’s location and may vary depending on where the role is filled.

Equal Employment Opportunity (EEO) Statement

We are an equal opportunity employer and value diversity, inclusion and equity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Applicants with disabilities may be entitled to reasonable accommodations under applicable federal, state and/or local laws. If you need reasonable accommodations in the application process, please reach out to us at