Social Media & Content Creator Associate, Marketing & Communications

The Role

EB5

Visa is seeking a motivated and well-rounded Social Media & Content Creator to help manage and grow our digital presence across social media, video, website content, and digital campaigns. This role is ideal for someone who is creative, organized, comfortable with both strategy and execution, and excited to create content for an international audience. The right candidate will be able to turn complex topics into clear, compelling digital content that builds trust, attracts engagement, and supports company growth.

You will be responsible for planning, creating, publishing, and analyzing content across platforms such as Linked In, Instagram, Facebook, You Tube, and the EB5

Visa.io website. You should have strong writing instincts, an eye for design, video production skills, and experience using data to improve content performance.

Top candidates will be detail-oriented, self-motivated, comfortable using AI-assisted tools for content creation and design, and eager to test new formats, platforms, and workflows. Experience building content calendars, managing dashboards, tracking competitors, and coordinating multiple content projects is highly valued.

• Own and manage EB5
  
  Visa.io’s social media channels, including Linked In, Instagram, Facebook, and You Tube.
• Develop and maintain a content calendar aligned with marketing goals, company updates, EB-5 news, investor education, and key business priorities.
• Write, design, schedule, and publish social media content across platforms.
• Monitor platform performance, audience growth, engagement, and content trends.
• Engage with followers, respond to comments or inquiries when appropriate, and help grow the company’s digital community.
• Track competitor activity and identify opportunities to improve content strategy.
• Stay current on social media trends, platform updates, and best practices.

• Help manage EB5
  
  Visa.io’s overall digital presence, including website updates, landing pages, blog content, press releases, and investor-facing materials.
• Draft and edit website copy, social captions, email content, and other marketing materials.
• Support SEO-focused content creation related to EB-5 visas, immigration, investment, real estate, and U.S. residency topics.
• Analyze performance across website, social media, email, and ad platforms.
• Recommend content improvements based on analytics, audience behavior, and campaign results.
• Support paid social campaigns, including Meta ads and other digital advertising efforts.
• Use analytics tools and reporting dashboards to track engagement, performance, and growth.

• Plan, shoot, and edit video content for social media, You Tube, website pages, webinars, interviews, team features, educational content, and events.
• Operate company‑provided camera, audio, and lighting equipment when needed.
• Edit polished long‑form and short‑form videos using Final Cut Pro, Adobe Premiere, or similar tools.
• Create short‑form videos optimized for Linked In, Instagram Reels, You Tube Shorts, and other social platforms.
• Add captions, graphics, music, transitions, and branded visual elements to video content.
• Organize and manage video files, raw footage, project files, and final assets.
• Maintain a consistent production workflow from concept to final delivery.

• Design digital assets for social media posts, paid ads, website graphics, email campaigns, video thumbnails, and presentations.
• Create on‑brand visuals using Figma, Adobe Creative Suite, Canva, or similar tools.
• Support the development of templates for repeatable, high‑quality content production.
• Ensure visual consistency across all digital platforms.
• Work with the marketing team to maintain brand standards, design quality, and messaging consistency.
• Use AI‑assisted design and content tools thoughtfully to improve speed, quality, and creative output.

• Build and maintain manual or automated dashboards to track social media, content, website, and campaign performance.
• Monitor metrics such as engagement, impressions, clicks, follower growth, video completion…