Director, Marketing & Events

Location: New York

ABOUT ZEGNAThe global leader in luxury menswear, ZEGNA was founded in the Italian Alps in 1910. Part of the Ermenegildo Zegna Group, the brand remains true to the values of its visionary Founder, Ermenegildo Zegna, who believed in creating world-class fabrics in harmony with both nature and local communities—a philosophy embodied by Oasi Zegna, the home of our values. The inspiration behind the brand’s values, Oasi Zegna, continues to guide everything we do at ZEGNA — from supporting our people to fostering a culture of growth, where craftsmanship and innovation are core elements of our learning processes and long-term growth strategy.

YOUR ROLE AT ZEGNAAs Director, Marketing & Events, based in New York, you will bring your vision and leadership to the Marketing & Brand Events team, shaping the strategy and execution of ZEGNA’s client-facing events across North America (US & Canada).You will work independently and collaboratively with global HQ departments to oversee end-to-end execution of high-impact luxury experiences that elevate brand equity, drive client engagement, and generate business results.

Additionally, you will manage all facets of regional and partner marketing to increase brand awareness and client engagement.

Reporting directly to the VP, Client Engagement, Brand Events & Su Misura, Americas, you will be responsible for building scalable frameworks for planning, briefing, executing, and recapping all regional events while ensuring alignment with global brand strategy and commercial objectives.

HOW YOU BRING IT TO LIFEHere’s how you’ll bring this role to life each day — making it your own and shaping it with your unique talents and expertise:

Events:

Lead the full lifecycle of client-facing and brand-building events, from brief creation and timeline development through to on-site execution and post-event closure

Develop strategic event frameworks that support revenue generation, client acquisition, brand discovery, and retail activation across all channels (retail, wholesale, omnichannel)
Independently build project plans and timelines for each initiative, managing stakeholders, deliverables, and resources across functions and regions

Serve as the key decision-maker for all event planning and vendor partnerships, managing high-end luxury resources and negotiating with best-in-class external partners

Build and maintain cross-functional partnerships with global marketing, creative, and press teams to ensure brand consistency and asset alignment

Partner locally with Retail, Merchandising, Made to Measure, and Clienteling teams to ensure events reflect business needs and client strategy

Lead all creative ideation, budgeting, production, vendor sourcing, and agency management, overseeing operational logistics and critical path

Own and manage event budgets, ensuring cost efficiency while maximizing impact, and contribute to forecast planning and revenue reporting

Establish KPIs and evaluate event ROI, tracking performance metrics and qualitative feedback to continuously optimize programming

Draft all communications related to events, including briefs, written summaries, client invitations, and event recaps, demonstrating a strong command of tone and brand voice

Oversee contractors as required; provide mentorship, structure, and accountability

Provide on-site leadership at events

Work closely with HQ to support global initiatives as needed, including all facets of itinerary planning surrounding client travel for global fashion shows and brand experiences, seating coordination and event support for fashion shows and other key global brand moments.

Ensure compliance with ZEGNA’s internal control framework (ICFR) by documenting and executing controls related to the role’s scope

Marketing:

Partner with HQ to plan regional marketing strategy, incorporating insights and innovative ideas and ensuring alignment with global brand priorities.

Establish strong partnerships with cross-functional teams (Retail, CRM, Visual Merchandising, Finance, etc.) to align on plans and execution.

Build and manage mall partnerships to maximize brand visibility and awareness through marketing platforms.

Lead regional retail…