Senior Analyst, Commerce Media; Display

Company Description

Present in over 100 countries and employing nearly 80,000 professionals, Publicis Groupe is the third largest communications group in the world. Publicis Groupe is listed on the Euronext Paris [FR] and is part of the CAC 40 index. Active across the entire value chain, Publicis Groupe offers its major clients a transversal, unified and fluid model allowing them access to all the Groupe’s tools and expertise around the world through the mantra "The Power of One."

We’re looking for an outstanding Sr Analyst
—someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is an opportunity for a digital media star with strong Retail Media Network (RMN) display experience, especially within Amazon DSP, to actively drive upper- and mid-funnel performance for one of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.

Sound like you? Read on.

As a Sr Analyst
, you’ll be responsible for display-focused campaign management activities, including Amazon DSP and retail media display campaign setup, audience strategy, documentation creation and maintenance, QA, performance reporting, and billing reconciliation. You’ll identify and implement optimizations, build client decks and status documents, and attend client meetings as the face of our digital media plans.

You will also provide guidance, training and direct management of Analysts. You will be expected to troubleshoot issues with publishers/platforms when they arise to find solutions. You will work within the full Omni/Shopper team to report results and foster client and vendor relationships.

Most importantly, you must possess a strong inner drive to bring your knowledge and experience of managing display campaigns across retailers and retail media networks, with hands-on Amazon DSP experience strongly preferred. Campaigns will vary between self-service platform activation and direct buys with retailers including, but not limited to:
Amazon, Walmart, Instacart, Kroger, Target, Door Dash and Criteo, etc.

Day to day your role includes:

• Executing, managing, and optimizing retail media display campaigns across Amazon DSP and other RMN platforms, including self-service activation and direct-to-publisher programs
• Assisting in the development of display program strategies and analyses for clients, including audience targeting, budget allocation, flighting, inventory considerations, creative requirements, and tactical recommendations
• Leading in-platform campaign setup across Amazon DSP and retail media platforms, while supporting QA to ensure accurate trafficking, targeting, pacing, measurement, troubleshooting, and optimization
• Maintaining strong quality assurance and accountability for display campaign launches, optimizations, and reporting deliverables
• Ensuring display media deliverables align with client business goals, campaign KPIs, audience strategy, and retail media objectives
• Overseeing performance forecasts, budget allocations, pacing, and data-based rationale for display investment recommendations
• Identifying creative and audience-based solutions to client challenges across awareness, consideration, and conversion-driving display tactics
• Understanding big picture implications of display performance and how insights can be applied across retailers, audiences, and future campaigns
• Fostering strong relationships with internal teams, retailer partners, platform representatives, and agency stakeholders
• Developing and maintaining quality control procedures for display campaign implementation, creative specs, targeting, naming conventions, and reporting accuracy
• Understanding and effectively communicating the agency’s display media value proposition, technology, audience capabilities, and retail media processes
• Adopting established account management standards and program management best practices
• Participating in regular sessions to share and learn new strategies for optimizing and enhancing display campaign performance
• Active knowledge sharing with capability teams and the broader agency on retail…