Operations Specialist

Operations Specialist

Location: New York, NY (Hybrid)

Duration: 12-Month Contract

Pay Rate: $65.36/hour

Our client is seeking an experienced Operations Specialist to support a Growth Marketing Operations team responsible for delivering large-scale customer communications and lifecycle marketing initiatives across a portfolio of digital media services. This role will help drive operational excellence by supporting the technology, processes, and workflows behind multi‑channel customer engagement campaigns that reach millions of users globally.

The ideal candidate has a strong background in lifecycle marketing operations, customer journey orchestration, and marketing technology. This individual will partner with cross‑functional teams to improve operational processes, optimize campaign execution, and help shape the evolution of customer communication platforms.

• Support the execution of lifecycle marketing initiatives focused on customer acquisition, engagement, and retention.
• Collaborate with cross‑functional teams to deliver multi‑channel customer communications across digital products and services.
• Monitor campaign execution to ensure operational integrity and timely delivery.
• Identify operational issues and coordinate resolutions with internal stakeholders.

• Evaluate existing marketing workflows and identify opportunities to improve operational efficiency.
• Partner with business, product, engineering, and marketing teams to enhance marketing technology and campaign execution processes.
• Help identify gaps, pain points, and opportunities for platform enhancements and feature development.
• Contribute to continuous improvement initiatives that increase scalability and effectiveness.

• Build strong relationships with stakeholders across marketing, product, engineering, analytics, and business teams.
• Communicate project status, risks, timelines, and operational updates clearly and effectively.
• Influence platform development priorities by providing operational insights and user feedback.
• Support alignment across teams on project goals, deliverables, and implementation plans.

• Develop and maintain documentation, operational playbooks, and best practice resources.
• Create knowledge‑sharing materials that support onboarding, training, and process consistency.
• Promote operational excellence through documentation and standardized workflows.

• Monitor campaign performance from an operational perspective to ensure quality and reliability.
• Identify trends, issues, and opportunities that improve campaign execution and overall marketing effectiveness.
• Partner with internal teams to communicate findings and recommend operational improvements.

• 5-7 years of experience in lifecycle marketing, marketing operations, CRM operations, or customer engagement programs.
• Experience building and executing acquisition and engagement marketing initiatives.
• Experience with enterprise CRM or marketing automation platforms such as:
  • Salesforce Marketing Cloud (Exact Target)
  • Braze
  • Oracle Responsys
• Strong analytical and critical thinking skills.
• SQL experience or the ability to work with marketing and customer data is preferred.
• Excellent organizational skills with exceptional attention to detail.
• Proven ability to manage multiple priorities in a fast‑paced environment.
• Strong problem‑solving skills with the ability to navigate ambiguity and changing priorities.
• Excellent written and verbal communication skills.
• Collaborative mindset with experience working across cross‑functional organizations.
• Passion for digital products, customer experiences, and marketing technology.

• Experience supporting customer journey orchestration and lifecycle marketing programs.
• Familiarity with marketing technology ecosystems and campaign management workflows.
• Experience partnering with product and engineering teams to improve marketing platforms.
• Knowledge of A/B testing methodologies, campaign optimization, and operational reporting.
• Experience creating process documentation, playbooks, and training materials.

• Bachelor's degree preferred, or equivalent combination of education and professional experience.

Mathys+Potestio is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive workplace where all individuals are treated with respect and dignity. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, ancestry, citizenship status, disability, medical condition, genetic information, marital status, veteran status, military service, or any other characteristic protected by applicable federal, state, or local laws.