Director, Creative

• Compensation: USD 130,000 - USD 175,000 - yearly

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service.

We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, Dream Works Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood.

NBCUniversal is a subsidiary of Comcast Corporation.

Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.

NBCUniversal Creative Team is looking for a Director of Performance Creative — a strategic practitioner who will build and lead the performance creative practice across our entire creative organization.

The foundation exists. We have a functioning performance creative capability within our digital portfolio — measurable, iterative, and proven. Your job is to take that foundation, evolve it, and extend it across everything we do. That means bringing versioning, optimization, and a testing mindset to creative work that has never been approached that way before. It means working with creative teams who think in concepts and scripts, not variants and KPIs — and changing how they work without breaking what makes them great.

This is equal parts strategic, operational, and organizational. You need to think at the level of capability architecture and understand how a campaign actually runs. You need to be a credible voice with creative teams, with clients, and with leadership. And you need to be comfortable building something that doesn't have a fully defined playbook yet.

What You’ll Do:

Build the performance creative practice

Define what performance creative means at NBCU beyond our existing digital work. Develop the methodology, frameworks, and playbooks that make versioning, A/B testing, and optimization a standard part of how we work — from pitch to production to measurement. This is change management as much as it is creative strategy.

Expand from pitch to production

Work with creative and strategy teams to embed a performance lens at the earliest stages of client conversations — connecting creative approach to client KPIs from the start and building in testing options before a single asset is made. The goal: clients see NBCU as a performance creative partner, not just a creative vendor.

Oversee the existing performance creative capability

Maintain and evolve the performance creative work already running across our digital portfolio. This is the foundation you’re building from — it doesn’t go away, it grows. Your direct report (Coordinator) handles day‑day campaign execution and reporting; you provide strategic direction, quality oversight, and a clear path toward expanded scope.

Lead client relationships strategically

Serve as the senior performance creative voice in client conversations — bringing data‑driven POVs, optimization recommendations, and a clear narrative around what we’re testing and why. As the broader creative organization builds its own performance creative fluency, client relationship ownership will evolve accordingly.

Develop benchmarks and best practices

Turn what we’re learning into something the whole organization can use.…