Content Creation Specialist

Location: Fishers Island

Gorbel’s mission is simple:
We improve people’s lives.

That mission guides everything we do, from the products and service we provide to our outside customers to the work environment we foster for our employees. We are a manufacturer of material handling and fall protection products for the production and warehouse/distribution sectors. We’re on the cutting edge of manufacturing and distribution; a thriving, growing company that is constantly seeking out new ways to innovate and elevate our products and our processes – and we’re looking for people like you to join us in that mission.

We’re currently hiring for open positions in the US and Canada. We operate in Canada as Engineered Lifting Systems and Equipment (ELS)/DBA Gorbel Canada, and subsequent communication related to Canadian positions may show the ELS name. You may be contacted by phone by recruitment personnel based in either Canada or New York.

Work Shift:

Job Description:

The Content Creation Specialist is responsible for developing high-quality, strategic content that supports demand generation, brand awareness, and customer engagement across digital and traditional channels. This role blends storytelling, data-driven decision-making, and modern tools—including AI—to efficiently produce compelling content aligned with marketing objectives.

This individual collaborates cross-functionally to translate complex technical concepts into clear, engaging content tailored to diverse audiences.

Key Responsibilities Content Strategy & Development Plan, research, and create engaging content for multiple channels, including:

Blog articles, white papers, case studies, and eBooks

Social media content and campaigns

Website copy and landing pages

Email and direct marketing campaigns

Align content with marketing and demand generation goals by collaborating with internal stakeholders

Develop and maintain a consistent brand voice across all content formatsAI-Enhanced Content Creation Leverage AI tools (e.g., generative AI, content optimization platforms) to:

Accelerate content creation and editing workflows

Generate content drafts, outlines, and variations

Optimize content for SEO/AEO, readability, and engagement

Apply critical thinking and editorial judgment to refine AI-generated content for accuracy, tone, and brand alignment

Stay current on emerging AI tools and recommend new efficiencies and best practices

Cross-Functional Collaboration Interview internal and external subject matter experts to develop accurate, insightful content

Partner with Sales, Product Marketing, Engineering, and Product Development teams to produce technical and educational content

Collaborate with Product Marketing Managers and design teams to create visually compelling assets (infographics, eBooks, etc.)Social Media & Campaign Execution Plan and execute social media campaigns aligned with marketing initiatives

Manage content calendars and publishing schedules across channels

Monitor trends and recommend new platforms or opportunities for engagement

Public Relations & Communications Support PR initiatives by drafting and distributing press releases

Identify and develop both internal and external newsworthy content opportunities

Ensure alignment between PR efforts and digital/social amplification strategies

Content Performance & Optimization Track and analyze performance metrics (engagement, conversions, traffic)
Use insights to refine content strategy and improve results

Conduct regular content audits and updates

Technical Content Support Develop and maintain technical documentation, including blog posts, white papers, and educational materials

Adapt tone and complexity based on audience knowledge level

Participate in content reviews with stakeholders to ensure accuracy and clarity

Required Skills:

Exceptional written and verbal communication skills

Strong storytelling ability with attention to clarity, tone, and audience

Demonstrated ability to manage multiple projects and deadlines

Experience using AI tools to enhance content creation and productivity

Strong critical thinking and problem-solving skills

Skillful in using graphic design, photography, and video to tell a story

Ability to work on their own,…