Director, Influencer Marketing; Public Affairs

Director, Influencer Marketing (Public Affairs)

New York, N.Y.;
Washington, D.C.

Orchestra is a strategic communications and marketing company built for today’s complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more.

Made up of leading firms Berlin Rosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy‑first political media team. Learn more at

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff and recognizes that its continued success depends on hiring and retaining high‑quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist and we are committed to helping all staff develop and grow.

We’re seeking a Director of Influencer Marketing to lead strategic creator, influencer and celebrity programs for our Public Affairs practice, representing clients across healthcare, technology policy, land use, education, infrastructure and other policy‑driven sectors.

This role is designed for a modern influence strategist who understands how credibility, authority and cultural relevance shape public opinion and drive meaningful outcomes — from stakeholder trust and community support to policy awareness and reputational impact.

You will architect programs that translate complex policy issues and public‑facing initiatives into compelling, creator‑led storytelling. You understand how influence operates in the public affairs space, where trust, transparency and community engagement are critical and you know what moves audiences across awareness, education, advocacy and reputation.

This role requires both big‑picture strategic thinking and hands‑on execution. You will collaborate across public affairs, PR, digital, content, paid media and community engagement teams to build integrated programs that connect online engagement with real‑world impact, including public sentiment, stakeholder alignment and policy outcomes.

Role location:
This role is based in our New York, N.Y. or Washington, D.C. office on a hybrid basis. The Impact team is in‑office at least 3 days per week.

Our Public Affairs team is a group of strategists, campaign managers and communications experts who help clients navigate high‑stakes political, regulatory and reputational challenges. We lead integrated campaigns across media, stakeholder engagement, advocacy, research and paid media, coordinating seamlessly across internal teams and external partners to drive outcomes for clients across healthcare, nonprofits, technology, land use, education, infrastructure and other sectors.

The team works on fast‑moving state and national campaigns across a wide range of issues, collaborating with a strong network of advisors, consultants and local partners in markets across the country.

• Develop and lead integrated creator, influencer and celebrity strategies for public affairs clients including healthcare, technology policy, land use, education, infrastructure and other public affairs sectors.
• Design programs that support the full public affairs and community‑focused communications lifecycle, from building awareness and shaping public sentiment to supporting policy, regulatory and stakeholder engagement objectives.
• Translate complex policy issues, community initiatives, public‑facing projects and real‑estate developments into compelling creator‑led storytelling that reflects local context, community priorities and public…