Senior Marketing Manager - Media & E-commerce

Position

Reports to:

Head of Marketing and Innovation, North America

Location:

New York City
- Hybrid (3 days in office)

Department:
Marketing

We are seeking an experienced Senior Marketing Manager to accelerate growth for our North America brand portfolio, including SKYN® and Life Styles®, through integrated media, e-commerce, PR, creator, affiliate, and owned-channel strategies.

Life Styles is a global leader in the sexual wellness sector, with a broad portfolio of condoms, personal lubricants, devices, and other products sold in more than 60 countries. We are on a mission to redefine the category, challenge conventions, and foster human connection and shared pleasure.

• Lead the development and execution of full-funnel consumer engagement strategies that build awareness, consideration, trial, conversion, and loyalty across the North America portfolio.
• Translate consumer insights, brand priorities, and commercial objectives into integrated campaigns that deliver measurable results across digital, social, e-commerce, retail, and traditional channels.

• Own paid, owned, and earned media planning and execution across digital, social, Amazon, retail media, and emerging platforms.
• Manage media budgets, optimize investment across upper-funnel awareness, mid-funnel engagement, and lower-funnel performance marketing, and partner with agencies to improve efficiency and effectiveness.

• Drive e-commerce growth by improving the quality, consistency, and conversion power of brand and product content across Amazon and  channels.
• Optimize enhanced brand content, product titles, descriptions, imagery, search terms, and ratings/reviews support, to improve conversion and brand experience.
• Plan, execute, and optimize tailored media placements and marketing programs using real-time performance data and retailer insights.
• Apply learnings from Amazon to strengthen best practices across the broader e-commerce ecosystem.

• Develop and manage an integrated PR, creator, influencer, and affiliate strategy that expands brand reach, strengthens credibility, and drives measurable traffic and conversion.
• Partner with agencies and platforms to build press moments, creator briefs, seeding programs, affiliate partnerships, and performance reporting; ensure programs are brand-safe, culturally relevant, compliant, and optimized against engagement, conversion, ROAS, and ROI goals.

• Lead content planning, optimization, and user-experience improvements across owned digital channels.
• Partner with internal teams and external agencies on website maintenance, new development, social content, and digital projects that strengthen brand engagement and support conversion.
• Collaborate with internal and external creative teams to deliver compelling, consumer-focused content tailored by platform, funnel stage, and audience need.
• Ensure content is consistent with brand positioning, compliant with category requirements, and optimized for engagement and performance.

• Lead day-to-day partnerships with media, social, e-commerce, creative, PR, creator, and affiliate agencies. Set clear briefs, timelines, deliverables, KPIs, and accountability mechanisms to ensure high-quality execution and continuous improvement.

• Establish clear KPIs and reporting across full-funnel media, e-commerce, social, PR, creator, and affiliate programs. Monitor performance, optimize ROAS and ROI, synthesize insights, and translate data into actionable recommendations for the business.

• 7+ years of consumer goods, consumer health, beauty, personal care, or related marketing experience, ideally with a combination of corporate and agency-side exposure.
• Strong experience managing integrated media across digital, social, retail media, Amazon, and other performance-oriented platforms.
• Demonstrated experience with PR, creator/influencer content, affiliate marketing, and agency management.
• Deep understanding of e-commerce content, retail media, conversion optimization, and the…