Manager, Customer Insights

As the largest jewellery brand in the world, Pandora gives a voice to millions of people’s loves every day. Our beautiful products empower people all around the world to express themselves. We are proud to be part of their stories and the most important moments in their lives.

Where original thinking is welcomed, and can turn into positive impact in a heartbeat, we can dream big, dare to act, and deliver with care and passion. At Pandora you can craft far more than an incredible career.

As the eCommerce Analytics & Consumer Insights Manager, you will serve as the keeper of the consumer within NAM eCommerce—ensuring every digital decision is rooted in a deep understanding of customer behavior, preferences and the evolving eCommerce landscape. Your focus will span the full customer journey, from acquisition through to post‑purchase, translating insights into actions that optimize the site experience and drive performance across conversion, retention, and lifetime value.

You will own the definition and monitoring of key consumer success metrics across the purchase funnel, ensuring they are data‑driven and aligned with both NAM and global business objectives. Working in close partnership with the NAM Marketing team, you will measure digital spend efficiency, evaluate the impact of online marketing initiatives on eCommerce KPIs, and help shape how resources are allocated to maximize ROI and deliver sustainable growth across the US and Canada.

• Analyze and interpret customer behavior across the full funnel — from acquisition through to post‑purchase — to identify key drivers of engagement, conversion, and satisfaction.
• Own the customer segmentation framework for NAM eCommerce, ensuring segments are actionable, current, and consistently applied across marketing and onsite experience, working closely with CRM and digital marketing teams to connect off‑platform personalization to the onsite journey.
• Develop a deep understanding of Pandora's NAM eCommerce customer base — who they are, how they behave, and what drives them to buy, return, or lapse — translating this into clear, commercially tied recommendations for senior leadership.
• Identify white space opportunities within untapped or underdeveloped segments to support business growth.
• Monitor purchasing patterns, shopping behaviors, and assortment preferences to inform merchandising, marketing, and trading decisions, including ad‑hoc analysis and business cases as needed.
• Challenge existing attribution models and drive a more sophisticated understanding of marketing performance across paid and owned channels.
• Champion AI adoption across the NAM eCommerce team, proactively exploring tools and technologies that elevate analytical output and commercial impact.
• Collaborate with the global CIMA team to ensure NAM eCommerce insights are connected to broader brand‑level understanding, without duplicating effort.
• Constant pulse on new analytics solutions and a keen understanding of developments in technology, especially search.
• Champion the adoption of AI and data‑driven tools within the team.
• High amount – they will be involved in modeling financial and consumer decisions that will have an impact or weight in what decisions we make on opportunity and investment sizing.

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field; advanced degree preferred.
• 6‑8 years of experience in customer experience analytics, marketing analytics, or consumer research.
• 3‑5 years of functional leadership/people management role for a digital team.
• Experience from retail, fashion or FMCG industry.
• Experience from global organization.
• Deep understanding of customer journey mapping and experience analytics.
• Strong quantitative and qualitative research skills; ability to synthesize data from multiple sources. Ability to create and scale models.
• Advanced proficiency in analytics tools (e.g., Google Analytics, Tableau, SQL, Excel) and familiarity with CRM and marketing automation platforms.
• Excellent communication skills, with the ability to influence cross‑functional teams and…