Senior Manager, Community Marketing

The Role

We are hiring an experienced Senior Manager of Community Marketing to develop and launch Adyen’s first community programs. This hybrid role will be based in our San Francisco office and will report to the VP of Marketing, North America.

This role is all about creating thoughtful experiences that build long-term trust and turn our customers into our strongest growth engine. As our first community marketer, you will create the vision and strategy for community marketing in North America, and will execute events and programs from end‑to‑end. You’ll partner with a group of cross‑functional stakeholders (marketing, strategy, sales, and account management teams) to make it happen.

This is a unique opportunity to be the first in the role, build for the North America market, and create the global standard for how community marketing is done at Adyen.

• Develop the strategy for our first‑ever community marketing program in North America. Define community vision, audience segmentation, program pillars, success metrics, and multi‑year roadmap.
• Execute member engagement programs end‑to‑end such as curated events (owned and sponsored), regional meetups, webinars, and user groups.
• Own community communications – Develop member‑facing communications that drive awareness, engagement, and connection across programs and events.
• Build a content engine – Translate community engagement into scalable content, social proof, referrals, testimonials, and thought leadership.
• Develop and hit KPIs – Define success metrics and determine how to translate member value into business value. Report insights and learnings, and use data to continuously optimize programs.
• Collaborate with cross‑functional teams including marketing, design, account management, and commercial strategy teams to bring the vision to life.

• 10+ years of B2B marketing experience, with at least 5 years specifically focused on community building. Experience in Fintech is ideal.
• Proven track record of executing virtual and in‑person community events across a variety of formats (e.g., webinars, meetups, third‑party sponsor ships, and flagship events). Comfortable managing promotion and event logistics from end‑to‑end.
• Data‑driven mindset – able to establish KPIs, measure success, and use insights to inform strategy.
• Creative program thinker – brings fresh ideas for engaging members and making community feel like a destination, not an afterthought.
• Self‑starter with strong relationship skills – takes initiative, operates with high autonomy, and drives programs forward even in ambiguity.
• Excellent written and verbal communication skills; clear, compelling communicator across member‑facing content, internal updates, and executive presentations.
• Located in or willing to work from our San Francisco office; we are an office‑first company and do not offer remote‑only roles.
• Ability to travel domestically and internationally 30%+.

The base salary range for this role is $145,000 – $195,000.

Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. We welcome you to be your true self at Adyen.

Adyen is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status.

All your information will be kept confidential according to EEO guidelines.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.