Senior Manager, Integrated Media & Marketing

About the Role

As the Senior Manager, Integrated Media & Marketing, you will be responsible for the hands‑on, day‑to‑day management of media campaigns across digital channels and emerging platforms. This role requires a strategic thinker with strong analytical skills and a deep understanding of media planning, vendor management, and campaign execution. The ideal candidate will collaborate with internal Media Leads, manage platform relationships, and provide strategic recommendations to ensure optimal campaign performance.

• Develop integrated media strategies in collaboration with Media Leads and the Senior Director to align with client goals and market insights.
• Build and manage cross‑channel media plans spanning Paid Social, Paid Search, Programmatic (CTV, DOOH, Display, OLV), OOH, print, and emerging platforms.
• Lead tactical campaign execution, ensuring timely launches, accurate implementation, and ongoing performance optimization.
• Monitor and analyze campaign performance, including brand and conversion lift studies—to inform optimizations and future strategy.
• Manage vendor relationships, including RFPs, negotiation, and ongoing communication throughout the campaign lifecycle.
• Present media plans, performance results, and strategic recommendations to clients and internal stakeholders.
• Collaborate with cross‑functional client teams (Creative, Ecommerce, Growth, Consulting) to ensure media strategy supports broader marketing objectives.
• Guide seasonal and quarterly business reviews, providing strategic context and actionable takeaways.
• Share insights on current media trends, technologies, and industry benchmarks to inform innovation.
• Recommend process improvements and new tools that increase efficiency and value for clients.

• 5+ years of experience in digital media, preferably within a consultancy or large media agency; retail and/or luxury brand experience is a plus.
• Proven track record in integrated media planning across digital, social, traditional, and emerging channels.
• Demonstrated ability to build, execute, and optimize performance‑driven media campaigns, including managing vendor relationships, negotiating contracts, and leading RFP processes.
• Hands‑on platform experience with Meta, Tik Tok, Google Ads, SA360, DV360, and The Trade Desk.
• Working knowledge of media measurement methodologies, including Brand, Conversion & Search Lift, Google and/or Adobe Analytics, MMM, MTA, and LTA.
• Strong analytical rigor and quantitative problem‑solving skills, with proficiency in Excel, Tableau, and client‑ready data visualization (e.g., thinkcell).
• Excellent communication and presentation skills, with the ability to translate media strategies into clear, actionable recommendations to both clients and internal teams.
• Experience building and scaling teams, ideally in high‑growth environments.
• Comfortable operating in a lean, fast‑paced, startup‑style environment with a hands‑on and collaborative mindset.
• Bachelor’s degree or equivalent with an emphasis on marketing, business, or coursework of a quantitative nature; preferably a degree in Marketing, Advertising, Media Studies, Economics, or Analytics.

$110,000 - $140,000 a year

Digital Matter is an Equal Opportunity Employer and is committed to fair and equitable hiring practices. All hiring decisions at Digital Matter are based on strategic business needs, job requirements, and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics, or any other protected status.