Product Marketing Manager, AI & Analytics

Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations se are best summed up in our company values, which are reflected in our product and in our team.

Our Values

If this sounds like you, you’ll fit right in.

Product Marketing defines how Justworks wins—shaping our narrative, informing decisions, and driving growth through pricing, positioning, and GTM systems.

The Platform Product Marketing team owns the strategic marketing foundation for the Justworks platform and product portfolio. We connect product strategy to market impact—defining how innovations are packaged, communicated, and commercialized to drive adoption, growth, and long-term customer value.

We are seeking a Staff Product Marketing Manager, AI & Analytics to lead the market strategy for AI across Justworks. In this role, you will shape how customers understand, trust, and adopt AI-powered capabilities while helping define the role AI plays in the future of our platform. You will partner closely with Product, Engineering, Design, and Go‑to‑Market teams to bring new innovations to market, influence investment decisions, and ensure our AI strategy delivers meaningful value for customers and the business.

This role is built for a strategic product marketer who thrives at the intersection of emerging technology, customer insight, and business strategy. You combine deep curiosity about AI with strong product instincts and the ability to translate complex capabilities into compelling customer outcomes. You are equally comfortable influencing product direction, defining market opportunities, and leading cross‑functional teams through ambiguity to bring new categories of innovation to life.

AI Strategy & Platform Narrative

• Own the strategic narrative for AI across the Justworks platform—defining how AI-powered capabilities support our platform vision, differentiate us in the market, and create value for customers.
• Develop positioning, messaging, and value frameworks that help customers understand, trust, and adopt AI-powered experiences across products and workflows.
• Establish a cohesive AI story across the portfolio, ensuring a consistent customer experience across products and touchpoints.

Product Strategy & Market Readiness

• Serve as the voice of the market and customer for AI initiatives, bringing customer insights, competitive intelligence, and market trends into product planning and prioritization.
• Influence product strategy and investment decisions by identifying emerging opportunities, unmet customer needs, and shifts in the competitive landscape.
• Develop go‑to‑market strategies for major AI innovations, ensuring clear positioning, strong differentiation, and coordinated execution across Product, Marketing, Sales, and Customer Success.
• Guide launch readiness across teams, ensuring AI innovations are effectively positioned, enabled, and adopted in market.

Commercialization & Adoption

• Define commercialization strategies for AI-powered experiences, including packaging recommendations, value articulation, customer education, and activation plans.
• Partner with Growth, Lifecycle Marketing, Sales, and Customer Success to drive awareness, usage, and long‑term engagement with AI-powered capabilities.
• Measure and optimize the success of AI initiatives through adoption, retention, customer satisfaction, and business impact metrics.

Market Intelligence & Competitive Strategy

• Be the in‑house expert on the AI landscape, including emerging technologies, competitive offerings, customer expectations, and market trends.
• Identify…