Manager, Public Relations and Influencer Strategy

Manager, Public Relations and Influencer Strategy

We appreciate your interest in employment with Barry’s! Barry’s is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.

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Barry’s is the Best Workout in the WorldTM®. Founded in West Hollywood in 1998, it’s the original strength and cardio interval fitness experience that provides an immersive, high‑intensity, one‑hour workout that’s as effective as it is fun. Our fitness classes alternate between working out with weights and running on a treadmill. Each day focuses on a different muscle group in order to achieve real results and to prevent injuries.

Our program is designed to tone muscle and maximize fat loss, while spiking the metabolism for up to 48 hours following the class.

Please be aware that smoking is prohibited in all indoor areas of Barry’s studios and corporate offices.

The Manager of Public Relations & Influencer Strategy will be based in New York and will help lead strategic brand communications for Barry’s. Reporting to the Executive Vice President of Brand & Communications, this role will play a key part in shaping and executing the company’s PR and influencer strategy to elevate Barry’s brand narrative, cultural relevance, and industry leadership.

The Manager will oversee media relations and build a robust influencer ecosystem, identifying and partnering with creators, taste makers, and fitness voices who authentically align with the Barry’s brand. This role will develop integrated campaigns that leverage both earned media and influencer partnerships to expand reach, drive brand awareness, and deepen community engagement.

Working cross‑functionally with brand, marketing, and partnerships teams, the Manager will cultivate strong relationships with media, creators, and industry leaders while driving innovative storytelling across press, social, and influencer channels.

Additionally, the Manager will support long‑form projects, thought leadership opportunities, and industry‑facing initiatives while contributing to Barry’s broader communications strategy. This includes helping develop impactful campaigns that amplify Barry’s brand, community, and cultural impact across traditional media and creator platforms.

• Develop and execute impactful PR and influencer campaigns that elevate Barry’s brand, drive awareness, and promote key initiatives, programming, and brand activities.
• Build and manage a strategic influencer ecosystem, identifying and partnering with creators, taste makers, and cultural voices aligned with the Barry’s brand to expand reach and engagement.
• Direct and guide local PR agencies to ensure seamless, consistent storytelling across key markets and media outlets, delivering measurable results on time and within budget.
• Leverage deep knowledge of the media, entertainment, fitness, and cultural landscape to generate proactive, innovative, and creative press and influencer opportunities for the brand.
• Plan and execute press launches, influencer activations, trial classes, and promotional events that engage media, creators, and key community stakeholders.
• Build and maintain strong relationships with consumer, business, and lifestyle media outlets, as well as influencer and creator partners, proactively pitching stories and brand moments that drive positive coverage.
• Identify opportunities to amplify Barry’s brand through earned media, creator collaborations, and social storytelling across print, digital, social,…