Account Director

This role is open to candidates in both Los Angeles and New York City.

Trailblaze is a boutique communications agency for brands that challenge convention.

We specialize in creative marketing communications, earned media, and influencer campaigns that drive cultural relevance and real impact. Our clients partner with us because they’re over predictable, "check-the-box" PR and want bold thinking, sharp strategy, and standout execution. We bring mainstream CPG rigor to challenger brands in some of the fastest-moving, most regulated categories in marketing—and put them on the map.

Trailblaze is part of Acceleration Community of Companies (ACC), an LA-based community of marketing, communications, and media companies.

• Own integrated communications strategy across earned media, influencer, creative, and executive visibility
• Turn briefs into breakthrough ideas. You should create the kind that get the AP to file, land on Colbert, and move stock prices.
• Build annual comms plans, editorial calendars, messaging platforms, and campaign frameworks with KPIs that actually tie to a client’s business.
• Understand and navigate platform restrictions and category-specific regulatory guardrails.

• Invent the moments. The kind that turns a product launch into a cultural conversation, a wellness trend into a WSJ story, and a niche ingredient into a household name.
• Know what's landing where, from Forbes to Feed Me to Rolling Stone, and what will land where next.
• Lead the team in generating and refining creative pitch angles, PR stunts, and survey-led news hooks.
• Operate with platform fluency. From building workflows in Claude to negotiating a brand partnership for Substack, you’re skilled up and scouting what’s next.

• Be the trusted advisor for CMOs, CEOs, and founders.
• Lead client meetings as someone who has an answer before the question lands.
• Provide proactive counsel on issues management, crisis, and high-stakes moments.
• Grow current clients with your service; earn new business with your results.

• Serve as a strategic right hand to the Founder CEO, and a liaison to ACC agency partners
• Mentor publicists and account staff, overseeing client meetings and deliverables
• Foster a collaborative, high-performing team environment within a hybrid/virtual model.

This is a senior, client-facing role for a communications leader who thrives in categories other agencies find too complicated, too regulated, or too niche. If you have a POV on where wellness, biohacking, functional beverages, and cannabis go next, keep reading.

• 8+ years of experience working in PR, communications, and/or integrated marketing. You have the confidence and presence to lead a meeting, respectfully challenge an idea, or disarm an agitated client, journalist, or teammate.
• Creative firepower, not just PR mechanics. You don’t just execute your client’s ideas, you generate them. You have a nose for what’s newsworthy and know how to take a story from mid to elite. You’re driven to find the angle and pitch the unexpected.
• Cultural literacy. You probably have too many tabs open. You’re tracking macro trends, micro trends, and emerging trends. And, crucially, you can convert those trends into insights that help your clients.
• Regulated industry fluency. You have experience navigating regulated industries and active relationships with the media and influencers who cover them. Our clients range from CPG and DTC brands to longevity and technology companies. What they have in common is an ambition to challenge convention and change the narrative.
• Genuine service orientation. You stay ahead of clients by anticipating their needs (and the needs of the journalists covering them) before you have to be asked. You treat clients large and small as a top priority with timely responses, turnkey deliverables, and strategic counsel that shows you understand their business and priorities.
• Good-humored tenacity. You don’t see “No” as a stop sign, but a prompt to pivot. You generate a new idea. Hit up a different target. Change up the pitch. Whether you are securing a media exclusive or…