Product Marketing, Verticals

Product Marketing, New Verticals

We're seeking a Product Marketer to build Clay's playbook for expanding into new verticals beyond our core B2B SaaS customer base. The role reports to Clay's Head of Product Marketing and is critical to diversifying Clay's revenue and building a more resilient customer base for the long term.

You’ll partner with Clay's Partnerships and Sales teams to package Clay for verticals such as financial services and real estate—developing a clear understanding of how customers in those industries go to market and the positioning, use cases, and assets that resonate. Over time, you’ll bring those vertical playbooks back into Clay's core sales motion.

• Build Clay's new verticals playbook - Develop the positioning, use cases, and assets that help Clay expand beyond our core customer base
• Develop vertical‑specific positioning and messaging - Translate Clay's capabilities into the language and use cases that resonate with customers in each target vertical
• Communicate ROI in customer language - Build positioning and assets tightly aligned with the real outcomes that customers in each vertical care about
• Collaborate across Partnerships and Sales - Work closely with our Partnerships team and specialized sales motion to package Clay for portfolio companies and direct prospects in target verticals
• Bring vertical playbooks to core sales - Translate learnings from each new vertical into top‑of‑funnel programs and assets the broader Sales team can run
• Prioritize for leverage, not coverage - Identify which verticals are highest‑leverage to start with, and move from one to the next quickly
• Build repeatable, not bespoke - Create reusable frameworks rather than over‑optimizing for individual firm or customer needs
• Bring vertical feedback back to EPD - Surface vertical‑specific product gaps when justified, and partner with Product to close them
• Use AI tools to work smarter - Integrate AI tools (including Clay) to automate routine tasks and make your work more effective

• 5+ years of professional experience, with 3+ years in product marketing
• Nice‑to‑have: Background in banking, private equity, consulting, or growth/finance
• Nice‑to‑have: Experience working in or selling into financial services, real estate, or other non‑tech verticals
• Demonstrated 0-1 experience standing up a new industry, business unit, or persona
• Strong positioning and messaging craft, with the ability to communicate ROI in language the customer cares about
• Strong visual design craft — you can tell a story visually in slides and ship a great one‑pager
• Commercial acumen — you prioritize the work that matters and quickly understand how GTM works in different verticals