Industry Client Solutions Manager - CPG

The Industry Operations Team at Tik Tok formulates industry strategy and identifies growth opportunities to deliver vertical‑specific solutions and methodologies. We nurture accounts through high‑touch client service and education on Tik Tok solutions, supporting clients in achieving their marketing and business objectives. Cross‑functional collaboration is a mainstay for the team, providing holistic solutions that integrate product knowledge, vertical expertise, and market‑level insights.

• Act as a Consultant to clients and internal stakeholders
• Operate as solutions partner for clients and agencies, covering product adoption, campaign strategy, and optimization to link marketing objectives to business outcomes.
• Stay current on product developments, market trends, vertical movements, and competitor activity to advise clients and internal teams with forward‑looking recommendations.
• Build Test & Learn frameworks leveraging Tik Tok’s measurement solutions (BLS, CLS, Ad Effectiveness, Incrementality, etc.) to demonstrate full‑funnel business impact.
• Drive and facilitate the adoption and correct implementation of Pixels, SDKs, Mobile Measurement Partners (MMPs), and Tik Tok Shop integrations, ensuring technical accuracy and functionality.
• Develop and deliver narratives, workshops, and business reviews to upskill clients, agencies, and cross‑functional partners on Tik Tok solutions and best practices.
• Clearly articulate and establish the value of Tik Tok within the client’s media mix and long‑term communication strategy.

• Manage and grow post‑sale relationships with clients and agencies, serving as the technical and strategic point of contact.
• Review and challenge media plans with a hands‑on perspective, providing actionable recommendations for success.
• Own end‑to‑end campaign executional checks: campaign setup validation in Tik Tok Ads Manager (naming conventions, tracking, placements, optimization settings), creative QA, and compliance.
• Proactively monitor campaign delivery and make real‑time optimization suggestions, ensuring correct pacing, efficient budget allocation, and achievement of performance objectives.
• Lead conversations on Always On content strategies and performance campaigns, supporting revenue growth in partnership with Client Partnerships Managers.
• Compile, analyse, and present campaign data and insights through reports and account audits, including identifying delivery issues, performance bottlenecks, and optimisation opportunities.
• Prioritise operational tasks based on urgency and impact, balancing technical troubleshooting with client‑facing needs.

• Build trusting relationships with clients, agencies, and internal cross‑functional teams (product, measurement, creative, operations) to deliver on growth objectives.
• Navigate cross‑functional teams effectively, knowing which technical or product support teams to engage for specific campaign challenges.
• Champion product adoption and lead the execution of programmes, packages, and betas aligned with company and market priorities.
• Share responsibility for account and opportunity planning, working with sales to design client‑centric strategies.
• Track and report on revenue impact tied to campaign activities, demonstrating accountability both individually and as part of the team.
• Contribute to knowledge sharing across Client Solutions Teams by creating case studies, playbooks, or internal learning sessions from hands‑on campaign and market experience.