Marketing Operations and Strategy

Position Overview

Apollo is seeking a strategic, collaborative, and operationally minded leader to join the Global Client Marketing & Events organization. The Director, Marketing Strategy & Operations will partner closely with the Global Head of Client Marketing and Client Marketing & Events COO on day-to-day business management, strategic planning, governance, and operational excellence across all marketing disciplines globally. This role serves as a key right-hand partner to senior marketing leadership helping drive clarity, accountability, and coordination across a dynamic global function.

The ideal candidate combines strategic marketing insight, operational rigor, and strong relationship management skills, and thrives in a fast-paced, performance-driven environment.

• Operationalize the firm’s Marketing strategy translating strategic priorities into actionable plans, frameworks, and KPIs that ensure consistent execution across regions and channels.
• Leverage research, audience insights, and competitive analysis to inform frameworks that can be used by the broader team to align marketing positioning, content development, and go-to-market strategies.
• Support governance processes, ensuring disciplined planning, execution, and reporting across all marketing teams globally.
• Define operational processes and workflow optimization across Client Marketing; drive efficiency, scalability, and best practices in campaign management, budget tracking, and resource allocation.
• Integrate AI-driven marketing technology tools and platforms into workflows and processes to drive efficiency and productivity gains through automation, streamlined execution, and enhanced decision support.
• Develop and maintain executive reporting dashboards, presentations, and business reviews.
• Manage budget-to-actual tracking for marketing activities, aligning channel spend to ROI priorities and business outcomes.
• Monitor performance metrics, CRM data integrity, and enablement tools to ensure data-driven decision-making and accountability.
• Identify, evaluate, and manage key external agency and vendor relationships to augment team capacity and capabilities spanning creative, research, contractor/consulting, and marketing technology partners.
• Act as the central point of contact for agency engagements tied to key initiatives, coordinating inputs and approvals with Client Marketing & Events leadership to ensure alignment and timely decision-making.
• Negotiate contracts and scopes of work, ensuring value alignment, performance accountability, and cost efficiency.
• Establish processes for continuous evaluation of external partners to ensure high standards of delivery and innovation.
• Serve as a central liaison between internal stakeholders and agency partners to ensure cohesive execution and brand consistency across all channels.
• Serve as a trusted advisor and strategic partner to Client Marketing & Events leadership providing insights on culture, talent, and operational progress.
• Coordinate across Client Marketing, Client & Product Solutions, Corporate Communications, Finance, Human Capital, and other cross-functional teams to align on initiatives and shared objectives.
• Build and nurture strong relationships across the organization to enhance collaboration and communication.
• Promote a dynamic, inclusive culture that reflects Apollo’s values and the “One Apollo” mindset of partnership and excellence.

• 7–10 years of experience in marketing strategy, operations, or business management; deep understanding of the financial services landscape, particularly alternative asset management.
• Demonstrated success leading operational processes, managing budgets, and implementing scalable systems.
• Experience managing agency and vendor relationships, including evaluation, contract negotiation, and performance management.
• Exceptional project management and organizational skills with the ability to balance multiple priorities.
• Strong communication, analytical, and presentation skills; proficiency in PowerPoint, Excel, and CRM/marketing automation tools.
• High EQ, sound judgment, and discretion in handling sensitive and confidential…