Associate Director/Director, Commerce
Listed on 2026-07-07
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Marketing / Advertising / PR
Marketing Strategy, Digital Marketing
We are UMG, the Universal Music Group, the world’s leading music company. We operate in more than 60 countries, identifying and developing recording artists and songwriters, and producing, distributing, and promoting critically acclaimed and commercially successful music to delight and entertain fans worldwide.
How We LEADUniversal Music Group is seeking a strategic, data‑driven, and relationship‑focused Associate Director / Director of Commerce to lead commercial strategy and execution across our digital service providers (DSP) and digital retail partners. The role is responsible for driving streaming growth, maximizing partner opportunities, and developing innovative commercial strategies that accelerate artist performance and revenue across key digital platforms.
Responsibilities- Develop, implement, and execute strategic commerce plans that support current and long‑term artist, label, and business growth objectives.
- Lead commercial strategy across key DSP and digital retail partners including Spotify, Apple Music, Amazon Music, You Tube, Pandora, Deezer, Sound Cloud, and emerging platforms.
- Develop partner‑specific and cross‑partner commercial initiatives designed to maximize consumption, audience growth, and revenue opportunities.
- Identify emerging digital trends, platform innovations, and consumer behaviours to inform commercial strategy and drive competitive advantage.
- Ensure successful implementation and optimisation of new commercial partnerships, platform initiatives, and digital product opportunities.
- Serve as the primary commercial lead for priority releases, partnering with labels and DSPs to secure impactful placement, merchandising, editorial support, and marketing opportunities.
- Build and maintain senior‑level relationships across digital partners while acting as a trusted advisor internally and externally.
- Collaborate with label, marketing, audience development, and global digital teams to develop integrated release plans aligned with artist objectives and partner priorities.
- Establish and monitor KPIs to measure commercial success across artists, campaigns, and digital partners.
- Analyse streaming, consumption, audience, and market data to identify growth opportunities and optimise commercial strategies.
- Deliver actionable insights, performance reporting, and strategic recommendations to executive leadership and label stakeholders.
- Collaborate with Digital Product and Technology teams to improve tools, reporting capabilities, operational workflows, and scalability.
- Lead, mentor, and develop a high‑performing commerce team focused on collaboration, accountability, and commercial excellence.
- Recruit, onboard, and develop talent while fostering a culture of innovation, strategic thinking, and continuous improvement.
- Perform additional responsibilities as assigned.
- Bachelor’s degree in Business, Marketing, Music Business, Communications, or a related field; MBA preferred.
- 8–10+ years of progressive experience in digital music commerce, streaming, commercial partnerships, or digital business development within the music industry.
- Deep understanding of the digital music ecosystem, DSP business models, streaming economics, and digital retail strategies.
- Proven experience developing and executing successful commercial strategies that drive measurable streaming and revenue growth.
- Strong analytical skills with the ability to interpret complex data and translate insights into actionable business recommendations.
- Experience leading strategic partner relationships with major digital platforms.
- Demonstrated ability to manage multiple priority releases and large‑scale initiatives.
- Excellent communication, presentation, negotiation, and stakeholder management skills.
- Experience leading and developing high‑performing teams.
- Strategic thinker with strong business acumen and sound judgment.
- Passion for music, technology, digital innovation, and the evolving streaming landscape.
- Comprehensive medical, dental, and vision coverage, including 100% coverage for out‑patient in‑network mental health services.
- Fertility coverage for eligible medical plan participants.
- Wellbeing reimbursements for fitness…
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