Director, Product Marketing

Pelago is the leading specialty substance use care provider, built on the belief that effective treatment means matching care intensity to what each member actually needs rather than defaulting to the most expensive intervention. Our programs guide members through every stage of the substance use spectrum, from unhealthy habits to active use disorders, delivering personalized treatment for tobacco, alcohol, opioid, cannabis, and stimulant use based on individual health, habits, genetics, and goals.

With Sona, our voice‑first AI Mental Health Specialist, Pelago now applies that same clinically‑driven model to mental health, pairing deep clinical expertise with technology to expand access without compromising care quality. We believe technology should make clinical care more precise and more human, not replace the judgment behind it.

Pelago has scaled to helping hundreds of employers and health plans and has already helped more than 750,000 members better manage their substance use. If you're passionate about AI and making an impact on the health of others, join us and make it happen!

Pelago is looking for a strategic and hands‑on Director of Product Marketing to own the connective tissue between product and our commercial teams. This person will be one of Pelago’s leading storytellers, responsible for defining how Pelago’s solutions are positioned in the market and ensuring our sales, partnerships, and customer teams have the narratives, tools, and insights they need to win.

This role sits at the center of product, marketing, and revenue — translating clinical innovation and product capabilities into clear stories that resonate with employers, health plans, and consultants. You’ll partner closely with Product, Sales, Clinical, and Marketing leaders to shape our product narrative, support launches, and maintain strong competitive intelligence. The right person for this role understands that great product marketing blends analytical rigor, storytelling, and strong commercial instincts — and knows how to balance AI‑enabled efficiency with human judgment when developing insights, messaging, and enablement.

This is a hybrid role with a high‑collaboration rhythm (4 days/week in our NYC office).

Own Product Positioning & Narrative

• Define positioning and messaging for Pelago’s solutions and new product capabilities.
• Translate complex clinical and product innovation into clear value propositions.
• Develop messaging frameworks and narrative arcs that help buyers understand Pelago’s differentiated value.

Lead Product Launch & Go‑to‑Market

• Partner with Product and Commercial leaders to plan and execute launches for new features and offerings.
• Ensure GTM teams have the messaging, assets, and enablement required for successful launches.
• Align product storytelling across sales materials, campaigns, and partner communications.

Enable Sales & Partnerships

• Build and maintain core sales enablement materials including pitch decks, battle cards, messaging guides, and product briefs.
• Equip Sales, BDR, Partnerships, and Customer Success teams with tools that strengthen commercial conversations.
• Own identification of strategic gaps in commercial narrative and enablement and redesign where necessary.

Own and Scale Competitive Intelligence

• Monitor the behavioral health, digital health, and employer benefits markets.
• Develop competitive battle cards and insights that help Pelago stand out in buyer conversations.
• Surface trends and insights that inform both product strategy and marketing narrative.

Act as Product‑Commercial Connective Tissue

• Lead complex cross‑functional decisions on product story and market positioning, setting clear tradeoffs across Product, Clinical, and Commercial when priorities conflict.
• Bring customer and market insights back into product conversations.
• Help ensure internal teams have a consistent understanding of Pelago’s value proposition.
• Set the standard for product marketing craft at Pelago and mentor others across marketing and commercial teams on positioning, storytelling, and enablement practice.

Apply AI Thoughtfully

• Systematize AI‑forward practice across the product…