Director, Demand Generation

Over the past 16 years, Afiniti’s patented technology has paired customers and contact centre agents in real time based on how well they are likely to interact, leading to better experiences across the entire customer journey. As our products evolve, it is our mission to retain and grow revenue by creating repeatable, AI-driven solutions that transition from high-touch managed services to product-led growth.

Afiniti operates throughout the world and has driven billions of dollars of precisely measurable AI value for our telecommunications, banking, insurance, healthcare, and travel customers. To learn more, visit

Afiniti’s vision is to lead the contact centre industry by delivering innovative AI solutions that uniquely enhance customer lifetime value and operational efficiency, earning us the trust of leading consumer companies worldwide.

At Afiniti, how we work is just as important as what we achieve. Our Ways of Working are ten guiding principles that define the standards and behaviors we hold ourselves accountable to every day. They push us to act with urgency and discipline, to innovate with data and facts, and to always see our work through the eyes of our clients.

These principles are not abstract values — they are actionable commitments that shape daily decisions, strengthen collaboration, and ensure we deliver outcomes that matter. Together, they encourage us to be intentional in how we prioritize and execute, to confront challenges directly, and to embrace the richness of our global community with respect and openness. By living these principles consistently, we build a culture that is ambitious, respectful, and relentlessly focused on meaningful impact.

We are looking for a strategic, data‑driven, and hands‑on Director, Demand Generation to build and scale Afiniti’s pipeline generation engine. This is a high‑impact leadership role responsible for shaping our demand generation strategy from the ground up and driving measurable awareness, engagement, and revenue growth across priority markets.

You will own the end‑to‑end demand generation framework, manage integrated campaigns across multiple channels, and lead a Content Manager to ensure messaging, storytelling, and execution are tightly aligned with business goals. You will work cross‑functionally with Sales, Product Marketing, Strategy, and Data teams to refine targeting, optimize funnel performance, and strengthen our go‑to‑market engine. This role offers the autonomy of a builder environment while collaborating closely with senior leadership.

• Own and execute the global demand generation strategy across paid media, email, content, SEO, ABM, and events to drive awareness, lead generation, and pipeline growth.
• Develop and launch integrated campaigns tailored to ICPs and buyer personas, including users, executives, and decision‑makers.
• Lead and mentor a Content Manager, ensuring content initiatives directly support pipeline and revenue goals.
• Build and scale ABM programs that deliver highly personalized engagement for target accounts.
• Design and optimize content frameworks aligned to the buyer journey, including ads, landing pages, nurture streams, and thought leadership.
• Partner cross‑functionally to refine targeting, improve lead handoffs, and increase meeting‑to‑opportunity conversion rates.
• Develop advanced audience segmentation and personalized campaign flows using marketing automation and analytics platforms.
• Implement attribution models and reporting frameworks to measure performance, identify pipeline drivers, and optimize ROI.
• Continuously test, analyze, and iterate channel performance across verticals such as PEOs, business services, fintech, and insurance.
• Present campaign insights and strategic recommendations to senior leadership to influence broader go‑to‑market strategy.

You bring 8+ years of B2B SaaS demand generation or growth marketing experience, with a demonstrated track record…