US Product Marketing Manager

This range is provided by Point Click Care . Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr - $/yr

At Point Click Care  our mission is simple: to help providers deliver exceptional care. And that starts with our people. As a leading health tech company that’s founder-led and privately held, we empower our employees to push boundaries, innovate, and shape the future of healthcare.

With the largest long-term and post-acute care dataset and a Marketplace of 400+ integrated partners, our platform serves over 30,000 provider organizations, making a real difference in millions of lives. We also reinvest a significant percentage of our revenue back into research and development, ensuring our employees have the resources to innovate and make a lasting impact. Recognized by Forbes as a top private cloud company and honored as one of Canada’s Most Admired Corporate Cultures, we offer flexibility, growth opportunities, and meaningful work.

At Point Click Care , we empower our people to be the architects of a smarter healthcare future; one that is human-first and accelerated by AI to create meaningful and lasting change. Employees harness AI as a catalyst for creativity, productivity, and thoughtful decision-making. By integrating AI tools into our daily workflows, collaboration is enhanced, outcomes are improved, and every team member has the proficiency to maximize their impact.

It all starts with our hiring practices where we uncover AI expertise that complements our mission, and we continue to invest in training and development to nurture innovation throughout the employee journey.

Join us in redefining healthcare — so it doesn’t just survive, it thrives. To learn more about Point Click Care , check out Life at Point Click Care  and connect with us on Glassdoor and Linked In.

Travel to Office expectations:

For Remote Roles
:
As this role is remote, there will be in-office events that will require travel to and from the Mississauga and/or Salt Lake City office. These will include, but not limited to, onboarding, team events, semi-annual and annual team meetings.

Position Summary

The Product Marketing Manager at Point Click Care  is a primary representative from the Marketing team owning go-to-market and new product launch planning and execution. In this role, you will be the customer-facing subject matter expert responsible for understanding how they relate to customer needs and buying criteria, developing marketing and sales enablement assets and tools to transfer that knowledge to the sales channel, and supporting prospect education and lead generation/nurture programs.

In addition to working with the Marketing team, you will regularly collaborate cross-functionally (Sales, Product Management, Customer Success and others). It is a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in.

This role will be focused on our Advanced Insights analytics solution with our Core EHR and support launch of new AI solutions.

Key Responsibilities

• Develop product positioning, value propositions and messaging that resonate with the buying audience and product the source messaging blueprint or positioning guide
• Lead product introduction/launch planning including development and measurement of KPIs
• Collaborate with marketing peers to drive development of a variety of content including sales decks, solution sheets, customer references, thought leadership and campaign assets
• Product launch - support the launch of new products and releases, defining product positioning, unique sales propositions as well as scoping and creating the required tools and collateral.
• Assist in product naming by providing market, competitive and customer context
• Create the competitive comparison guide for use in positioning against similar offerings from other organizations.
• Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of Point Click Care ’s solutions.
• Market intelligence/customer insight – be the expert on our customers, how/why…