Sr. Social Media Specialist II

At Shutterfly, we make life’s experiences unforgettable. We believe there is extraordinary power in the self-expression. That’s why our family of brands helps customers create products and capture moments that reflect who they uniquely are.

This role is ideal for someone who lives and breathes social, a hands‑on creator and editor who understands what performs on each platform and knows how to translate brand, influencer, and creator content into high‑impact, social‑first formats. You’re not just managing calendars, you’re in the platforms daily, creating, editing, engaging, and spotting what’s next.

You’ll play a key role in how Shutterfly shows up across key social platforms, including Instagram, Tik Tok, and You Tube, balancing always‑on content, campaign moments, real‑time trends, and community engagement.

If you’re someone who instinctively knows what makes content stop the scroll—and how to turn a comment into a conversation—you’ll thrive here.

• Own day‑to‑day execution of organic social strategies for Shutterfly and Snapfish on priority channels such as Instagram, Tik Tok, and You Tube.
• Plan, manage, and execute social media editorial calendars that balance campaign moments, evergreen storytelling, reactive content, and platform trends.
• Create, edit, and publish social‑first content—including short‑form video, static posts, captions, and light motion—optimized for each platform’s native formats and best practices.
• Adapt and extend brand, influencer, and creator assets into organic‑first executions (e.g., cutdowns, remixes, trend‑forward edits, caption rewrites).
• Develop social content concepts and executions that drive reach, engagement, and relevance, particularly in short‑form video environments.
• Manage content publishing through Sprout Social, including asset selection, caption writing, tagging, link strategy, and scheduling.
• Partner closely with Creative, Brand, Influencer, Ecommerce, Merchandising, and Customer Service teams to align social execution with business priorities and launch moments.
• Write clear social briefs and manage content through review and approval workflows, ensuring alignment with brand and legal standards (as needed).
• Optimize social profiles, captions, hashtags, and metadata to increase discoverability and performance.

• Stay deeply immersed in social culture to identify brand‑right trends, emerging content formats, and relevant cultural moments.
• Proactively surface opportunities for Shutterfly to participate in trending conversations in a way that feels timely, authentic, and platform native.
• Execute fast‑turn, newsroom‑style content creation, developing and publishing reactive content quickly to capitalize on moments before they pass.
• Test and iterate on new formats, hooks, and storytelling approaches based on real‑time performance and platform shifts.

• Actively manage day‑to‑day community engagement across platforms, including:
• Responding to comments on brand‑owned content
• Engaging with posts where the brand is tagged or mentioned
• Monitoring and participating in relevant external conversations where the brand is not yet present but has a credible and valuable voice.
• Identify opportunities to treat comments as content. Engage in ways that drive visibility, conversation, and brand personality within feeds and comment sections.
• Engage with and source UGC opportunities, supporting basic rights requests and coordination with internal teams.
• Partner with Customer Service and cross‑functional teams to elevate issues and ensure consistent, on‑brand responses.

• Track organic social performance to identify what is resonating with audiences. Use data to drive actions and next steps.
• Compile and share performance insights, content learnings, and testing results with stakeholders.
• Support light boosting efforts as needed, including coordination and basic tracking in partnership with paid teams.

• 3‑5 years of social media, digital marketing, or content‑focused roles.
• BS degree in Communication, Marketing or related field (or equivalent…