Marketing Manager

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Image Trend, Inc. is dedicated to connecting life’s most important data in the healthcare and emergency response community. We deliver software solutions, data analytics and services for EMS, hospitals, community paramedicine (CP), critical care, fire, and preparedness to enable fully integrated patient-centric healthcare and public safety. Our commitment to innovation, its clients, and providing world-class implementation and support is unsurpassed. Based in Eagan, MN, Image Trend combines business analysis, creative design and data driven architecture to offer scalable solutions and strategies for today and the future.

Employment at Image Trend is not just about doing a job; it's about being a part of a community. We are top-notch talent, passionate about making a difference through the work we do together!

Under the direction of the Director of Marketing, the Marketing Manager is responsible for managing marketing awareness, engagement, conversion, and retention for their respective brands, segments, or product lines. This role will also actively engage with the product organization to understand their products and services, and how releases align to target personas. The Marketing Manager will develop and share messaging with stakeholders to drive new logo acquisition, support renewals, and increase upsell/cross-sell revenue within the existing customer base.

• Research the market and competitive environment for effective personas and product differentiation
• Develop and manage the product positioning and messaging across media and engagement channels
• Collaborate with cross-functional marketing team to produce multi-channel, multi-touch marketing campaigns to drive qualified marketing leads and sales pipeline
• Develop create briefs and related content for campaigns that may include assets such as presentations, emails, social media, collateral, videos and ads
• Create and implement customer-focused programs and cross-sell initiatives that emphasize retaining and strengthening existing relationships
• Align marketing initiatives to sales goals and effectively report and communicate key metrics to leadership teams
• Monitor and analyze pipeline and make necessary adjustments to lead generation initiatives to maintain or exceed goals
• Create content for product and feature sales enablement assets to effectively communicate the value and benefits our products offer to our internal teams, prospects and clients
• Partner with sales leadership and customer success team on channel growth, sales enablement and pipeline sales plays
• Proactively identify customer success stories and collaborate to bring those stories to life through various marketing channels
• Travel to industry or company events, and other onsite meetings as required
• Additional duties as assigned

• Degree in marketing, business administration, or related field or the equivalent combination of education and relevant experience
• Proven expertise in core marketing disciplines, including market research, competitive analysis, content creation, strategy, and campaign management, with hands-on experience in high-growth SaaS environments; industry knowledge in public safety or healthcare is a strong plus
• Proven experience managing multi-channel campaigns and product launch processes including messaging, positioning, sales enablement, and execution of marketing plans in a cross-functional team environment
• Expert interpersonal and communication skills, both written and verbal, with the ability to collaborate effectively across internal teams and external stakeholders, and confidently present to audiences at all levels
• Expert writing, analytical, and critical thinking abilities that support impactful storytelling and data-driven decision-making
• Highly organized and deadline-driven, with a strong work ethic and a keen understanding of time-sensitive priorities
• Proficiency in marketing analytics tools and CRM platforms (e.g., Hub Spot, Salesforce, Google Analytics) to monitor pipeline performance and optimize lead generation efforts
• Proven ability to develop creative briefs and manage content production workflows, ensuring alignment with brand standards and campaign goals
• Experience in sales enablement, including the creation of product and feature assets that effectively communicate product value to internal teams, prospects, and clients, supporting sales plays and customer success initiatives
• Ability to maintain discretion when handling proprietary and confidential information
• Enthusiasm for learning and expanding knowledge or skills
• Strong work ethic, integrity, honesty, collaboration and team orientation
• Ability to travel up to 10% annually

This role can be performed 100% virtually anywhere in the US while following our Remote Work Policy.

Final date to receive applications is at least 3 days after the posting date listed.

The annual base salary range for this…