Senior Associate, Commerce Programmatic

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

• Be Extraordinary by leading collectively to inspire transformational creativity.
• Create an Open environment by balancing people and client experiences by cultivating trust.
• Lead Optimistically by championing growth and development to mobilize the enterprise.

The Senior Associate, Programmatic Commerce will assist in tactical activation and day‑to‑day media management of programmatic‑based activations. You will be heavily involved in audience and creative strategy development, competitive research, campaign setup, management, and reporting of programmatic media buys. This role focuses on activations across several retailer media networks and DSPs, including Amazon, Citrus Ad, Criteo, The Trade Desk, Walmart, and more.

You will connect directly with the retail media networks on behalf of, and in partnership with, the client. You will support the Manager, Programmatic Commerce to maximize retail media investment for our client accounts. An entrepreneurial spirit with a bias for action and problem‑solving is essential.

• Manage programmatic media activations across several retailer media networks and DSPs.
• Execute campaign setup, bid recommendations, and budgeting to ensure overall client goal attainment, including use of retail bid‑management technologies such as Pacvue, Skai, and Epsilo.
• Optimize client accounts to meet established KPIs.
• Audit and review digital creative tags for accuracy at launch, providing guidance to the Ad Ops team and verification requirements.
• Ensure ongoing campaign compliance with GroupM established guidelines and best practices.
• Prepare campaign performance reports on a weekly, monthly, and quarterly basis.
• Identify insights and optimizations utilizing historical data and competitive research.
• Address technical issues with programmatic campaign serving.
• Understand key drivers of performance on various e‑commerce platforms and marketplaces.
• Assist with reconciliation, invoicing, billing, trafficking, and mapping data to our internal media campaign management platform.

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; or equivalent professional work experience.
• 2+ years of experience in biddable performance media execution or paid e‑commerce, with a strong preference for retail media programmatic execution.
• Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
• Strong drive to understand the retail landscape and latest trends in commerce media.
• Basic analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
• Ability to collaborate and work effectively with internal teams and external partners.
• A self‑starter attitude that thrives in a fast‑paced environment.
• Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re committed to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events to showcase team wins, share thought leadership, and celebrate holidays and milestone events.

Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal‑opportunity employer and considers applicants for all positions without…