Senior Manager Creative

About iRESTORE

iRESTORE is a fast-growing direct-to-consumer brand in the beauty and wellness space, focused on helping customers restore confidence through safe, effective, and technology-led solutions for hair regrowth, skin, and body care.

iRestore has been featured by leading health, wellness, and technology publications for our innovation, products, and customer impact.

We are looking for a Senior Manager, Performance Creative to lead the strategy, output, and performance of our paid creative engine across Meta, Tik Tok, You Tube, Snap, and emerging platforms. This role will manage and develop a small team of creative strategists and production talent while staying close to the work. You will partner closely with Paid Social, Digital Product, Retention & Lifecycle, Data & BI, and Brand to develop creative that drives measurable business results.

The ideal candidate has strong direct-response instincts, understands how to turn customer insights into high-performing creative, and knows how to build a structured testing system that helps the team learn quickly and scale what works.

• Own the performance creative roadmap across paid social and video platforms.
• Partner with Paid Social and Media Buying to align creative priorities with spend plans, testing needs, and performance goals.
• Translate business objectives, customer insights, and performance data into clear creative briefs, concepts, and testing plans.
• Stay current on platform trends and creative best practices across Meta, Tik Tok, You Tube, Snap, and emerging channels.

• Develop a structured creative testing process across concepts, hooks, angles, formats, offers, and customer segments.
• Set clear guidelines for test design, naming conventions, tagging, reporting, and creative analysis.
• Use performance metrics such as hook rate, thumbstop rate, hold rate, CTR, CVR, CPA, CAC, and ROAS to evaluate creative performance.
• Make clear recommendations on what to stop, improve, repeat, or scale based on performance data.

• Build a creative production plan that supports paid media needs by platform, funnel stage, campaign priority, and refresh cadence.
• Forecast creative volume needs based on spend levels, testing priorities, fatigue patterns, and growth goals.
• Identify workflow, resourcing, and production gaps before they impact performance.
• Create systems that help the team produce strong creative consistently and efficiently.

• Build and maintain customer personas and messaging frameworks based on real data, including reviews, surveys, CRM insights, creative performance, customer research, and market trends.
• Translate customer insights into hooks, pain points, proof points, objections, offers, formats, and calls to action.
• Ensure creative concepts are grounded in customer motivation, product education, and conversion behavior.

• Partner with Growth Marketing, Digital Product and Retention & Lifecycle to ensure winning ad concepts connect to strong landing page experiences.
• Partner with Retention & Lifecycle to ensure email, SMS, and post-click journeys reinforce key customer messages.
• Share creative learnings across teams so paid media insights inform broader customer experience improvements.

• Manage and develop a team of creative strategists and video production talent.
• Operate as a player-coach by leading the function while also contributing to briefs, concepts, reviews, analysis, and execution.
• Establish clear expectations, operating rhythms, SLAs, and feedback loops across Creative, Growth, Digital Product, Retention, and Data.
• Help scale the team, workflows, and vendor or freelance support model as creative needs grow.

• 6+ years of experience in performance creative, creative strategy, growth marketing, or paid social creative for DTC, e-commerce, or consumer brands.
• Experience managing, mentoring, or leading creative strategists, editors, designers, or production partners.
• Strong understanding of paid…