Launch Strategist
Listed on 2026-07-08
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Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, Marketing Communications, Marketing Strategy
About Shown Media
Shown Media is an NYC-based creative studio partnering with category-defining tech companies to engineer viral moments around fund raises and product launches.
We specialize in campaigns that dominate X (Twitter) and Linked In feeds—regularly reaching tens of millions of views. Our Emmy-winning creative team sits at the core of every launch, combining storytelling, timing, and distribution to create outsized impact.
See our work: (Use the "Apply for this Job" box below)./launchportfolio
The RoleWe're looking for a Launch Strategist to own the strategy and execution of organic video launches across Linked In and X (Twitter).
This is not a typical social media role. You'll be the architect behind campaigns designed to go viral—owning everything from narrative and distribution strategy to execution and amplification.
What You'll Do- Turn videos into events Apply core viral growth principles (inspired by You Tube and beyond) to transform launches into must-watch moments.
- Own launch strategy end-to-end Develop and execute organic campaign strategies across Linked In and X.
- Lead execution and production flow Manage the post-production pipeline to ensure content ships on time and at a high standard.
- Design viral loops Build momentum through creative distribution tactics—giveaways, community seeding, Slack/Discord drops, and more.
- Analyze and optimize Track performance, identify what's working, and iterate quickly to maximize reach and engagement.
- Coordinate across teams Align internal creatives, external partners, and contributors to ensure seamless campaign rollouts.
- Proven experience creating viral content and campaigns
- Deep understanding of what drives virality on Linked In and X (Twitter)
- Track record of launches that achieved meaningful organic reach
- Creative thinker who goes beyond obvious tactics (e.g., simple influencer reposts)
- Strategic operator who can own the full campaign—not just individual assets
- Fast-moving, adaptable, and comfortable operating in high-speed environments
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