Director, Events - YPM

Job Title: Director, Retail Events - YSL/Prada/Miu Miu

Division: L’OREAL Luxe

Reports to: AVP, Education, Artistry + Events

Location: NYO

Job Location: Hudson Yards – New York, NY

• Stewardship of the Business Unit Brands:
  Deliver elevated retail events, respecting each brand’s DNA, heritage, and unique aesthetics, while delivering strong results.
• Strategic Vision:
  Deep expertise and a proven ability to design and deliver highly engaging event strategy across an array of retail environments.
• Advocacy & Engagement:
  Responsibility for driving deep brand engagement at POS, managing the retail event budget, and collaborating cross‑functionally.

• Translate brand strategy into business‑driving retail events and initiatives; develop best‑in‑class event programming across highly visible, multi‑brand business unit.
• Develop event guidelines to optimize in‑store visibility while adhering to brand codes and enhancing the shopper experience.
• Lead the conceptualization and execution of major retail activations, ensuring each phase from planning to execution is handled with attention to detail and creativity.
• Responsible for completion of all retailer event intake forms and development, tracking, and optimization of event budgets.
• Monitor and analyze performance metrics to assess the effectiveness of retail events and identify areas for improvement.
• Partner closely with Sales, Marketing, Field and Retailer teams to align all event initiatives with product launch calendars and overarching commercial strategies, and manage production agency partners and event vendors.

• 10+ years progressive experience in luxury beauty education, artistry, or brand management; recognized industry expert.
• Problem solving: proven ability to solve complex problems with broad business impact.
• Industry influence: capable of setting operational standards within the educational and artistry field.
• Leadership & project management: demonstrated success leading major programs, complex projects, and diverse multi‑functional teams.
• Expert communication: outstanding presentation skills to large audiences, corporate retailers, and senior executives.
• Business acumen: strong organization, time management, and records managing budgets and resources.
• Technical proficiency: mastery of MS Office (Excel, PowerPoint, Word).

Salary Range: $140,000 - $200,000 (actual compensation depends on factors such as location, experience, education, and skill level).

• Competitive benefit package (Medical, Dental, Vision, 401K, Pension Plan).
• Flexible time off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays).
• Access to company perks, including VIP access to L’Oréal’s internal shop, monthly mobile allowance, and other perks such as L’Oréal product stipend.
• Learning & Development Opportunities (Unlimited e‑learning, Lunch & Learn Sessions, Mentorship Programs).
• Employee Resource Groups (Think Tanks and Innovation Squads).
• Access to mental health & wellness programs.

If you are excited about this role but your past experience doesn't align perfectly with the qualifications listed, we encourage you to apply anyway. You may be the right candidate for this or other roles.

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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