Senior Director, Digital & Growth Marketing

Fastly helps people stay better connected with the things they love. Fastly’s edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers’ applications as close to their end-users as possible — at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development.

Fastly’s customers include many of the world’s most prominent companies, including Git Hub, Yelp, Paramount, and Jet Blue.

As the Senior Director of Digital & Growth Marketing, you will lead the strategy, execution, and team driving our global digital performance engine. You will directly manage a high‑performing paid media and web experience team, while overseeing a global portfolio spanning digital advertising, web strategy, and a unified digital discovery framework (SEO, AEO, and GEO). In this role, you are responsible for driving a predictable enterprise pipeline, scaling our digital footprint, and optimizing how technical and business buyers discover and engage with our technology in an increasingly AI‑driven digital landscape.

• Maximize Web Performance:
  Define and drive the experience strategy for our global web properties, turning them into high‑converting environments for technical buyers and enterprise executives.
• Drive Scalable Pipeline:
  Build an efficient, full‑funnel digital engine that systematically lowers customer acquisition costs while accelerating high‑intent enterprise pipeline.
• Advance Organic Discovery:
  Establish our brand as the authoritative source across traditional search (SEO), conversational query engines (AEO), and generative AI platforms (GEO).
• Lead and Grow Talent:
  Manage, mentor, and scale a team to build a world‑class digital and growth marketing operation.

• Manage and Lead the Team:
  Directly manage the internal paid media and web experience teams, establishing clear performance metrics, fostering professional development, and managing external agency relationships.
• Manage Global Paid Media:
  Lead a team driving the strategic allocation and optimization of global paid media investments across paid search (Google Ads), paid social (Linked In), programmatic networks, and content syndication partners to maximise full‑funnel enterprise ROI. Experience leveraging AI‑driven tools to optimise targeting and bidding is required.
• Drive Web Experience & Optimization:
  Drive the strategy for the corporate website. Lead your web team to define UX/UI frameworks, conversion‑rate optimisation (CRO) testing roadmaps, and global localisation needs, delivering clear business requirements to the web engineering team.
• Partner with Engineering:
  Collaborate closely with the core web engineering team to ensure the underlying web architecture supports modern marketing requirements, fast page‑load speeds, accurate tracking, and seamless workflows.
• Lead SEO, AEO, & GEO Strategy:
  Continue to evolve our organic strategy to ensure our technical infrastructure and content are structured so that platforms like ChatGPT, Gemini, Perplexity, and Google AI overviews easily index and cite our technology.
• Execute Enterprise ABM:
  Partner with Field Marketing and Sales to launch targeted, high‑precision digital media campaigns aimed at key enterprise accounts.
• Analyse and Report Performance:
  Collaborate with Marketing Operations to deliver clear insights into channel efficiency and pipeline impact to executive leadership.

• Experience & Scale: 12–15+ years of progressive marketing leadership within software, technology, or cloud services industries.
• Global Leadership & Team Management:
  Proven track record of building, motivating, and directly managing high‑performing, multi‑disciplinary teams across global regions.
• ABM & Cross‑Functional
  
  Collaboration:
  
  Demonstrated success running global ABM campaigns aligned with sales goals, with the ability to influence senior leaders across product, brand, demand, and operations to drive win‑win solutions.
• Technical Web & Discovery Expertise: A strong…