Associate Director, Communications

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Regular Full‑Time 247 West 37th Street, New York, NY, US

Salary: $85,000.00 Annually

As the Associate Director of Communications
, you’ll lead JASA’s communications strategy, elevate the organization’s brand, and oversee agency‑wide messaging that highlights the impact of JASA’s programs and services. Reporting to the Chief External Relations Officer, you’ll collaborate with executive leadership, program teams, trustees, and external partners to develop innovative communications initiatives, manage media relations, supervise a talented communications team, and strengthen JASA’s visibility throughout New York City.

Monday–Friday: 9:00 AM – 5:00 PM

JASA is one of New York City’s largest and most respected nonprofit organizations serving older adults. Every day, our team helps thousands of New Yorkers age with dignity, independence, and security while making a lasting impact in the communities we serve.

• Lead the organization’s communications strategy and public image
• Elevate awareness of programs that improve the lives of older adults across NYC
• Tell compelling stories that inspire donors, partners, policymakers, and the community

• Partner directly with executive leadership and the Board of Trustees
• Supervise and mentor a growing communications team
• Influence organization‑wide messaging and communications priorities

• Work alongside program leaders, advocacy teams, PR consultants, and external partners
• Lead high‑profile campaigns, publications, and media opportunities
• Drive innovative communications initiatives across multiple platforms

The Associate Director of Communications is responsible for developing and executing JASA’s comprehensive communications strategy while strengthening the organization’s brand recognition, media presence, and community engagement.

This position oversees communications planning, media relations, content development, digital communications, publications, social media strategy, and special initiatives that advance JASA’s mission.

This role requires working from JASA’s Central Office or in the field at least three days per week
, with additional evening and weekend attendance required for events and media opportunities.

• Develop and implement JASA’s annual communications strategy
• Build communications plans that support fundraising, advocacy, and organizational growth
• Increase brand visibility among:
  • Donors and prospective supporters
  • Clients and caregivers
  • Government officials
  • Community organizations
  • Corporate partners
  • Media outlets
  • General public
• Support agency‑wide marketing, branding, and communications initiatives
• Assist with projects including:
  • Website redesign with accessibility focus
  • Brand redesign and rollout
  • Marketing campaigns
  • Organizational messaging

• Lead the development of JASA’s annual Impact Report
• Collaborate with program leadership to identify compelling client stories
• Conduct client interviews (virtual and in‑person)
• Coordinate photography, metrics, testimonials, and program highlights
• Ensure consistent messaging across all communications

• Work closely with JASA’s PR consultants to identify media opportunities
• Develop media pitches supporting organizational campaigns
• Coordinate interviews and press opportunities
• Identify opportunities for JASA leadership and staff to serve as:
  • Subject matter experts
  • Conference speakers
  • Award nominees
  • Media spokespersons
• Support crisis communications and reputation management efforts

• Oversee social media strategy across multiple platforms
• Expand JASA’s online presence and digital engagement
• Explore opportunities to maximize Google Grant resources
• Ensure consistent messaging across:
  • Facebook
  • Linked In
  • Instagram
  • Email campaigns
  • Web…