Email Marketing Assistant; Part-time

DEPARTMENT: Marketing

REPORTS TO: Associate Director of Digital Marketing

COMPENSATION: $25.00 per hour

ABOUT THE ROLE:

Alvin Ailey Dance Foundation, Inc. (AILEY) seeks a part-time Email Marketing Assistant to support the organization’s email marketing efforts including: designing emails, assisting with segmentation and targeting strategy, and providing robust reports and analyses. This position will report directly to the Associate Director of Digital Marketing and work with other key members of the Marketing, Development, School, and Extension departments.

• Design and schedule promotional, fundraising, and content-based email campaigns that support the organization’s overall objectives and goals.
• Assist in managing subscriber database, as well as provide support with targeting and segmentation and generating leads. Must understand Boolean logic.
• Create templates that are on-brand and deliverable to be used cross-departmentally.
• Support the analysis of email campaign performance and subscriber growth, including ad hoc reports and implementing retention strategies as needed.
• Troubleshoot deliverability and technical issues.
• Monitor industry trends and best practices to identify opportunities for innovation and optimization, as well as new tools and platforms.
• Aid in the creation of new automations, personalizations, and A/B testing opportunities.
• Be knowledgeable of email marketing regulations and best practices, including CAN-SPAM and GDPR compliance.

• Bachelor’s degree in marketing or communications, or a related field and/or a minimum of three years working in email marketing and general office experience (can include internship experience)
• Proficient in email automation platforms like Pardot/Audience Engagement, Mailchimp, and Constant Contact, or another comparable platform
• Some working knowledge of Salesforce, or another CRM platform
• Some knowledge of lead generation and SMS tools
• Ability to troubleshoot email deliverability issues in a fast-paced environment
• Experience using Microsoft Office products
• Strong attention to detail and analytical mind
• Ability to manage multiple projects and deadlines simultaneously
• Excellent communication and interpersonal skills
• Interest in digital marketing for an arts organization
• Familiarity with, and a passion for, arts, dance, and/or working for a non-profit organization

• This position is a part-time role with flexible hours, max 20 per week, ideally between 10am-6pm ET
• This position will be fully remote, with the option of a hybrid work schedule onsite in the New York City office

$25 per hour

The advertised pay rate is not a promise of a particular wage for any specific employee. The specific compensation offered to a candidate may be dependent on a variety of factors including, but not limited to, the candidate’s experience, education, special licensing or qualifications, and other factors.