Customer Marketing & Content Lead
Listed on 2026-07-10
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Marketing / Advertising / PR
Marketing Communications, Content Writer / Copywriter, PR / Communications
About Forus
Forus is building an AI‑powered network that connects doctors, pharmacies, payers, and biopharma to accelerate new science to patients. Our platform automates the complexity between a doctor prescribing a medicine and a patient starting treatment, including insurance coverage, financial assistance, and supply chain navigation. We provide this support free to doctors and patients, helping them get life‑changing medicine faster, cheaper, and easier.
The resulting network enables biopharma companies to design better research, launch new drugs more effectively, and invest in harder‑to‑treat conditions.
As Customer Marketing & Content Lead at Forus, you will turn the outcomes, expertise, and insights across our network into the most credible and useful body of content in medication access. You will work directly with customers, physicians, patients, medical societies, advocacy organizations, and internal experts to produce case studies, reports, articles, presentations, webinars, and other substantive content. You will own the process from idea through research, creation, approval, and distribution.
Responsibilities- Own Forus’ editorial content roadmap across customer stories, industry analysis, educational content, data‑driven reports, and partner publications.
- Identify the strongest stories and ideas across our customer base, provider network, patient experience, data, and broader healthcare ecosystem.
- Interview clinicians, executives, operators, patients, and industry leaders to understand complex problems and uncover the substance behind each story.
- Produce high‑quality case studies, articles, reports, presentations, webinars, testimonials, and other written and multimedia content.
- Develop co‑published content with medical societies, patient advocacy organizations, and other trusted healthcare partners.
- Build a repeatable editorial process for sourcing ideas, validating data, securing approvals, maintaining quality, and publishing at a consistent cadence.
- Partner with growth, commercial, partnerships, communications, design, and external production teams to adapt and distribute content across web, events, sales materials, social, and video.
- 4–10 years of experience in content strategy, journalism, editorial, customer marketing, product marketing, communications, or a related role.
- Exceptional writing and editorial judgement, with the ability to turn complex healthcare, operational, and technical topics into clear and compelling stories.
- Familiarity interviewing customers, executives, clinicians, patients, or other subject‑matter experts and building the trust required to tell their stories well.
- A portfolio of high‑quality case studies, articles, reports, videos, or other substantive content you personally helped create.
- Strong analytical instincts and comfort working with data to identify, validate, and communicate meaningful outcomes and trends.
- Track record of moving quickly, finding shortcuts, and going to unreasonable lengths to deliver on goals.
- High NPS with your former teammates.
Forus is based in New York, with our full team working out of a beautiful and spacious office in SoHo. We run as a high‑trust environment with high autonomy, which requires that everyone is fully competent and operates in line with our principles:
- Do the math. Be rigorous, assume nothing. Break problems down and reason from the ground up.
- Expand the solution space. Be resourceful and audacious. Resist false constraints and push beyond the obvious before committing.
- Spit it out. Speak directly, invite critique, avoid equivocation. We want right answers, not comfortable ones.
- Raise the bar together. Hold a high standard for execution, push each other directly, and win as a team.
- Fully covered medical, vision, and dental insurance.
- Memberships for One Medical, Talkspace, Teladoc, and Kindbody.
- Unlimited paid time off (PTO) and 16 weeks of parental leave.
- 401(k) plan setup, FSA option, commuter benefits, and Dash Pass.
- Lunch at the office every day and dinner at the office after 7 pm.
We provide competitive compensation with meaningful equity for full‑time employees. Compensation range: $180 K – $240 K.
EEO StatementForus is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.
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