External Communications Coordinator

Macy’s is more than just a store. We’re a story that has captured the hearts and minds of America for more than 160 years, inspiring iconic events like the Macy’s 4th of July Fireworks and the Thanksgiving Day Parade.

The External Communications Coordinator supports Macy’s, Inc.’s External Communications team, working closely with senior communications leaders to execute external storytelling, media engagement, and reporting that aligns with Macy’s business priorities and brand narrative.

• Support brand and corporate initiatives such as campaigns, collaborations, product launches, events, and cross‑functional communications.
• Draft, edit, and coordinate media materials, including press releases, executive talking points, messaging, briefing materials, media lists, and FAQs.
• Coordinate executive media opportunities by supporting media pitches, interview preparation, briefing materials, logistics, and on‑site needs.
• Support team responsibilities such as budget tracking (PO creation, invoice tracking and processing), vendor management, internal updates, regular reporting, media database and media list organization, and media website management.
• Monitor and track media coverage for brand and corporate announcements and news, creating tracking reports and quarterly recaps.
• Co‑lead the development and distribution of the daily enterprise media report to senior leaders across Macy’s, Inc.
• Provide on‑site support for key brand and iconic events, including but not limited to the Macy’s Flower Show, Macy’s 4th of July Fireworks, Macy’s Thanksgiving Day Parade, and Black Friday, requiring availability on nights, mornings, weekends, and national holidays.
• Foster an environment of acceptance and respect that strengthens relationships and ensures authentic connections with colleagues, customers, and communities.
• Manage team calendars, key milestones, and leadership meetings, maintaining planning documents, editorial calendars, reporting trackers, and shared resources for smooth execution.
• Coordinate day‑to‑day work with external PR agencies, vendors, and brand partners by developing media briefs, tracking deliverables, and managing deadlines.
• Support select corporate and financial communications work streams as needed, including media monitoring, coverage tracking, reporting, and post‑announcement recaps for company updates, business milestones, and enterprise communications moments.
• Partner with the Corporate Communications team to align brand and product storytelling with Macy’s, Inc.’s broader business priorities, leadership visibility, and corporate narrative.
• Perform additional duties as assigned.

• Writing & Editing Excellence:
  Draft, edit, and proofread clear, compelling communications and tailor tone and messaging for varied audiences.
• Media Relations Fundamentals:
  Understand media relations, news cycles, and reporter needs; support media list development, monitoring, and interview prep.
• Organization & Attention to Detail:
  Manage multiple projects, stakeholders, deadlines, and accurate trackers, calendars, and documentation in a fast‑paced environment.
• Initiative & Growth Mindset:
  Proactive, eager to learn, and willing to take on new challenges.
• Cross‑Functional
  
  Collaboration:
  
  Partner with senior leaders, cross‑functional teams, and external agencies/vendors to keep work streams aligned.
• Reporting & Results Synthesis:
  Translate media coverage and campaign performance into clear summaries, insights, and recommendations.
• Technical Proficiency:
  Experience with Microsoft Office, media monitoring programs (e.g., Muckrack, Cision, Meltwater, Critical Mention), Canva, Square Space, and social media channels.

• Education:
  
  Bachelor’s degree or equivalent work experience in a related field.
• Experience:
  
  1‑3 years in communications, public relations, journalism, or a related field (internships included); prior retail experience is a plus.
• Physical:
  Comfortable with a flexible schedule, regular travel to Herald Square offices, and occasional travel to local and national events and media opportunities.
• Job Functions:
  
  Execute communication,…