Workplace Solutions, Product Marketing Manager, Vice President

Job Summary

We are seeking an experienced and strategic Vice President, Product Marketing Manager to join our marketing team. At its core, this role is responsible for translating product capability into a sharp market proposition, ensuring the organization is clear on who each product is for, what problem it solves, and how it should be positioned so that clients and sales teams understand its value.

As the primary link between the product organization and the market, you will own the product narrative, define positioning and messaging frameworks, lead go-to-market planning for new products and capabilities, and act as the voice of the market inside the product organization. Your work will ensure that our clients are at the heart of everything we do, and that our sales and marketing teams are equipped with a clear, compelling, and consistent articulation of our value.

You will work closely with cross‑functional teams including product, sales, demand generation, digital, and content to ensure our products are effectively positioned in the market and meet the needs of our customers.

• Product Positioning & Messaging Own the development of clear and compelling product positioning and messaging that differentiates our solutions in the market. Define and maintain the messaging framework—the structured narrative architecture that underpins all downstream materials across sales collateral, website, campaigns, and client communications. Ensure the product is described in terms of client value rather than technical features, and that messaging is consistent across all channels.
• Go-to-Market Strategy & Product Launches Lead the development and execution of go‑to‑market strategies for new products, features, and services across regions. Define the launch narrative, coordinate cross‑functional delivery with digital, demand generation, and content teams, and ensure new capabilities are effectively introduced to the market with clear positioning and sales readiness.
• Market Research & Competitive Intelligence Conduct thorough and ongoing market research to identify customer needs, industry trends, and the competitive landscape. Own competitive intelligence—understanding how competitors position their solutions, where we win and lose, and how to sharpen our differentiation accordingly. Use insights to inform product positioning, messaging, and go‑to‑market strategy, ensuring our solutions meet market demands.
• Sales Enablement Own the sales enablement strategy for product marketing, ensuring sales teams are equipped with the training, tools, messaging, and resources they need to effectively communicate the value of our solutions to prospects and customers. Keep the RFP and Sales Enablement team informed of product updates, positioning changes, and competitive developments.
• Voice of the Market Act as the voice of the market inside the product organization. Bring back structured insights on client needs, competitive positioning, win/loss feedback from sales, and adoption patterns to inform future product development priorities. Liaise with teams across Workplace Solutions to ensure the market perspective is represented in product roadmap decisions.
• Content Strategy & Management Define the content strategy for product marketing materials, working with content writers and creative designers to produce and maintain a library of marketing assets including product brochures, case studies, whitepapers, videos, and presentations. Ensure all content is built on the approved messaging framework and accurately reflects product positioning.
• Campaign Planning & Execution Partner with demand generation teams to ensure integrated marketing campaigns— including digital marketing, events, and webinars— are built on the right product positioning and messaging. Provide the strategic product narrative that underpins campaign activity, ensuring alignment between product marketing and demand generation efforts.

• Bachelor's degree in marketing, business, or a related field.
• 7-10 years of experience in product marketing with demonstrable ownership of product positioning…