Marketing Leader

LEDGE'S MISSION is to reinvent how finance teams work by building AI agents that actually do the work, not just automate it.

We began with an industry-leading reconciliation platform used by top finance teams. We are now broadening our scope to develop a completely AI-native close management solution, built upon our strong existing platform that is already competitive with leading industry offerings. Our agents autonomously prepare, reconcile, validate, and manage the close end-to-end with finance-grade accuracy and transparency. We’re designing new tools for the Office of the CFO: a scalable, trustworthy data pipeline combined with autonomous AI workflows and a clean, consumer-grade experience.

You’ll be our marketing leader, reporting directly to the CEO. You’ll own the entire marketing function, from strategy through execution. This is a full-stack marketing role at an early‑stage company: you’ll set the GTM marketing strategy and roll up your sleeves across every channel. You’ll manage a mix of agencies, contractors, and direct hires as the team scales. This role is accountable for pipeline.

You’ll hold a lead target and revenue target alongside sales.

• Own marketing‑sourced pipeline targets
• Scale and optimize a multi‑channel demand engine spanning paid search, paid social, SEO/content, newsletter sponsor ships, events, outbound, and partnerships
• Manage an in‑house SDR and own outbound messaging and targeting
• Own positioning, messaging, and competitive intelligence
• Run the CEO’s thought leadership program and paid amplification
• Own the website, brand, and all marketing creative
• Produce and direct sales enablement materials: battle cards, comparison pages, email sequences
• Maintain a structured buyer intelligence system that keeps all content grounded in real customer language
• Manage agency and contractor relationships across brand, design, SEO, content, and paid media
• Build the marketing team over time

• 8‑12 years of B2B SaaS marketing experience, with at least 3 years in a leadership role
• Track record of building demand generation at early‑stage companies (Seed through Series B): you’ve held a pipeline number, not just a brand mandate
• Player‑coach mentality. You can set the strategy and also get hands‑on with execution. No big team to delegate to on day one
• Experience marketing to finance, accounting, or “office of the CFO” personas strongly preferred. These buyers are conservative and technical; they respond to peer validation, ROI, and specificity, not hype
• Strong communicator who can produce or effectively direct high‑quality work across formats: positioning, landing pages, emails, social, enablement, etc
• Data‑driven. You track CAC, pipeline velocity, and conversion rates by channel. You make decisions with imperfect data
• Experience managing agencies and contractors, and getting leverage from external partners without losing brand coherence
• Comfort owning both inbound and outbound

• Experience selling into the office of the CFO
• Familiarity with AI product positioning
• Background in competitive markets with well‑funded incumbents
• Experience using AI tools and agents to scale marketing workflows, content production, research, intelligence systems, automation