Founding Content Marketing Manager

About Basis

Basis builds real agents that do real work in the real economy. Our agents operate for hours at a time, performing end-to-end work for some of the largest accounting firms in the world.

In this role, you’ll be the founding owner of our organic content engine. You’ll build the program that helps Basis show up wherever our buyers are learning—search engines, AI answer engines, blogs, resource hubs, campaign channels, media surfaces, and social distribution. You’ll combine storytelling, research, and sales enablement to create high‑leverage content such as case studies, ROI calculators, and product videos that fuel the sales funnel.

You’ll be close to the keyboard from day one: writing, editing, publishing, optimizing, and distributing high‑quality content yourself. You’ll own the full content lifecycle from idea to brief to draft to publish to distribution to measurement. Your primary focus will be blogs, search/GEO content, resource hubs, guides, SEO landing pages, and other organic discovery surfaces. You’ll also partner with PMM and marketing leadership on use‑case pages, solution pages, campaign assets, media opportunities, and product‑adjacent content where search, messaging, and distribution intersect.

As the function scales, you’ll build the operating system for content production at Basis—creating repeatable workflows, editorial standards, topic maps, content briefs, repurposing motions, performance reporting, and AI‑enabled processes that help us increase output without sacrificing quality.

This is not a pure strategy role, a pure writing role, or a pure SEO role. We’re looking for someone who can build and run an organic content program end to end: writing with taste, optimizing with rigor, distributing with creativity, measuring what works, and improving the system every week.

NYC, Flatiron office. In‑person team.

• 4–10 years of experience in content marketing, organic growth, SEO, GEO, editorial strategy, or a related B2B marketing role, ideally in a high‑growth software, AI, fintech, devtools, data, security, or technical product environment
• Excellent long‑form writing and editing skills, with the ability to make complex technical or workflow‑heavy topics clear, credible, and useful for expert readers
• A full‑lifecycle content mindset: you can generate ideas, write briefs, draft content, edit, publish, package for distribution, measure performance, and iterate based on what you learn
• Experience repurposing core content into campaign assets, newsletters, paid/social snippets, media bylines, executive/founder content inputs, and other channel‑ready formats
• Strong cross‑functional instincts, especially partnering with PMM on messaging, demand generation on campaign priorities, web on site surfaces, and internal subject matter experts on technical accuracy
• Narrative clarity: complex AI workflows translated into simple, "must‑have" value propositions that resonate across all personas, from CFOs to accounting partners
• Systems orientation: you look for ways to build templates, workflows, AI‑enabled processes, and operating rhythms that increase output and quality over time
• Bachelor’s degree or equivalent practical experience
• Ability to work in office in Manhattan 5 days per week

• Technical content fluency:
  Experience creating content for AI, automation, data, fintech, accounting, finance, compliance, or other complex B2B products
• Business impact:
  Examples of content that drove measurable outcomes, such as organic traffic growth, qualified pipeline support, content‑assisted conversion, campaign performance, or increased share of voice
• Executive and media support:
  Experience translating company themes and product insights into founder, executive, or media‑ready ideas and drafts
• Tooling fluency:
  Familiarity with content tools and analytics platforms such as Google Search Console, GA4, Ahrefs, Semrush, Webflow, Hub Spot, or similar systems

• Market authority:
  Basis becomes easier to find and trust across priority search topics, AI answer engines, and resource surfaces for accounting and enterprise…