Senior Manager, Marketing

Overview

Job Purpose

The Senior Manager, Marketing for Fixed Income and Data Services (FIDS) at ICE is responsible for forming and delivering marketing programs for ICE’s Fixed Income and Data Services business segment globally. Reporting to the Director of Marketing this role sits in the Growth Marketing team, responsible for building coherent and impactful go‑to‑market messaging and campaigns that raise awareness and sales demand for FIDS products and solutions.

Responsibilities include effective planning and activation of campaigns across paid, owned and earned media - including social media, video, email and paid advertising. Working closely with business stakeholders to identify target audiences and define effective positioning and messaging. In conjunction with Product, Sales and Business Development produce robust solution and sales materials such as pitch decks, website pages, brochures and factsheets.

Remain focused on business goals and related marketing measures, with regular reporting of activity and outcomes.

The candidate will be confident in applying their skills and experience to reach and credibly engage top tier financial services clients such as global asset management firms, hedge funds, investment banks, fund administrators and pension fund owners. They will have and continue to develop a deep understanding of fixed income and capital markets, and how ICE and FIDS proposition delivers long‑term customer value through transparency, liquidity and innovation.

The candidate requires a positive and self‑motivating personality with the ability to proactively produce and collaborate across a marketing and communications matrix team, and across multiple stakeholders in Product, Business Development, Sales, Operations, Legal and more. The candidate must be able to operate in a fast‑paced environment, contribute independently and as part of a global team, and be a clear, concise and consistent communicator.

Responsibilities

• Form and deliver multi‑channel integrated marketing programs for ICE’s Fixed Income and Data Services business, to reach and credibly engage top tier global financial firms.
• Build coherent and impactful messaging that differentiates the proposition, highlights unique capabilities and product and service strengths.
• Plan, brief and activate a coherent program of paid, owned and earned marketing activities to reach, engage, nurture, convert and or retain targeted customers and market segments.
• Work with the business to define and produce effective Sales materials such as pitch decks, brochures and factsheets, emails, product notifications and social media posts.
• Field requests and originate marketing output in line with goals and priorities.
• Ensure and support process tools, workflows, processes and protocols are followed and maintained including recording of tasks, legal compliance, with frequent updates and open communication.
• Coordinate and manage multiple tasks, prioritizing based on importance and delivery deadlines.
• Align with stakeholders to understand key business goals and priorities, and define relevant associated marketing outcomes
• Track and report marketing activity performance metrics and KPIs, using effective data, visualization and analysis.
• Continuously learn and develop - Market and customer knowledge, ICE product knowledge and Marketing skills.

Knowledge and Experience

• College degree in Marketing or related subject, or equivalent professional qualifications.
• Experienced marketer (Product marketer or strategic campaign marketing lead) able to credibly message, reach and engage with top tier financial services firms in North America and EMEA.
• Experienced marketing enterprise data, analytics and or technology solutions, with multi‑year contracts and long‑term relationships with major financial firms.
• Credible collaborator and lead with senior leaders, able to define and deliver coherent marketing strategies and programs.
• Able to work independently across a diverse range of formats and execute efficiently and effectively via a matrix of specialist marketing and communications teams.
• Performance‑driven able to gather, interpret and present key metrics and ROI.
• Sound…