Director, Biddable Media

Responsibilities

• Collaborate with clients directly or via the client teams to understand their marketing objective, target audience, and budget constraints to create tailored biddable media strategies.
• Oversee a team on all campaign implementation priorities in addition to supporting the work as well.
• Well versed with building and managing paid search campaigns on platforms like Google Ads and Microsoft Ads.
• Creating and optimizing paid social campaigns on platforms like Facebook, Instagram, Linked In, Tik Tok, and similar platforms.
• Developing and optimizing product centric campaigns on retail media networks such as Amazon Ads, Walmart Connect and Instacart.
• Setting bids, budgets, and campaign structures based on data analysis and performance insights.
• Regularly monitoring campaign performance metrics across channels but also across various campaign objectives: including but not limited to Investment, impressions, clicks, conversions, cost-per-acquisition (CPA), return on ad spend (ROAS), AUR, Video Views, CPV, VTR, Hook rate, Hold Rate, NTB etc.
• Design and execute robust A/B testing, Brand Lit testing framework for campaigns, Audiences, Creative assets, landing pages and so on.
• Distill performance reports into simple narratives, key insights and recommendations for client reviews and coaching the team to build these skills sets.
• Stay updated on industry trends, platform updates, and new bidding strategies to maintain campaign effectiveness.
• Oversee and/or develop and deliver effective presentations to internal and external clients on weekly/bi-weekly or monthly cadence.
• Mentor and manage a small team providing strategic direction, support, and feedback.

• 8-10 years overall experience
• 4+ years experience at a hands-on agency
• 4+ years managing & mentoring Biddable teams
• Deep understanding of Google Ads, Facebook Ads Manager, Linked In Ads, and other major biddable platforms.
• Extensive retail or eCommerce platform experience (e.g., Walmart connect, Amazon ads, Shopify, Woo Commerce, Magento).
• Experience in managing conversion-based campaigns across platforms is highly required.
• Ability to interpret complex data sets, identify trends, and make data-driven decisions.
• Capability to develop and implement effective campaign strategies aligned with client goals.
• Ability to manage and effectively communicate with a team of biddable media managers and associates while providing guidance on campaign execution and optimizations.
• Effectively communicate campaign performance and insights to clients and stakeholders.