Regional Marketing Manager

Responsibilities

• Define and execute osapiens' initial US market entry marketing strategy, including brand positioning, ICP prioritization, and channel selection.
• Build the regional marketing infrastructure from scratch: processes, local vendor relationships, event presence, and content localization frameworks.
• Establish early customer references and proof points that accelerate market credibility in priority verticals.
• Develop a US-specific narrative that resonates with local buyer priorities — translating European leadership positioning into relevant, market-native messaging.
• Identify and activate high‑potential partner and channel relationships to extend reach in the absence of an established brand footprint.
• Develop the annual and quarterly regional marketing plan aligned to global objectives and US revenue targets.
• Partner with US Sales leadership on territory planning, ICP prioritization, and account segmentation.
• Identify US-specific growth opportunities and adapt global initiatives to the local market context.
• Ensure alignment between regional activity and company-wide campaign themes and product priorities.
• Own regional marketing‑sourced and marketing‑influenced pipeline targets for the US market.
• Execute integrated, multi‑channel programs across digital demand generation, ABM and target account engagement, field events and executive round tables, partner marketing initiatives, and paid and performance campaigns.
• Drive full‑funnel coordination in partnership with Global Demand Generation.
• Design and deliver impactful field programs (virtual and in‑person) tied to clear pipeline outcomes.
• Build osapiens' event presence in key US industry forums, trade shows, and sustainability‑focused conferences.
• Activate regional partner and channel marketing initiatives to expand reach and influence without relying on existing brand awareness.
• Ensure executive thought leadership presence in priority industries and events — positioning osapiens as a serious enterprise player from day one.
• Localize global messaging and proof points to increase resonance in the US market — adapting tone, regulatory context, and buyer language accordingly.
• Develop and elevate US‑specific customer stories and early case studies to build social proof in‑market.
• Provide structured market feedback to Product Marketing and Global Marketing teams — serving as the primary intelligence source for US buyer behavior.
• Monitor the competitive landscape and sustainability/compliance software trends within the US.
• Own regional marketing budget allocation and investment prioritization — with particular discipline given early‑stage market investment.
• Track KPIs including marketing‑sourced pipeline, conversion performance, campaign ROI, Sales feedback on lead quality, and brand awareness and share of voice metrics.
• Continuously optimize based on performance data and feed learnings back into the global marketing system.

• 8–12+ years of B2B SaaS marketing experience, ideally with exposure to compliance, ESG, supply chain, or enterprise software.
• Demonstrated experience in market entry or greenfield marketing — having built or scaled a regional marketing function from an early‑stage starting point.
• Strong background in field marketing, regional demand generation, or integrated campaign leadership.
• Proven ability to drive pipeline growth within the US market, ideally in an environment with limited brand recognition.
• Experience working closely with enterprise Sales teams and aligning marketing investment to commercial outcomes.
• Entrepreneurial mindset — comfortable operating with ambiguity, making resource trade‑offs, and building processes alongside executing programs.
• Commercially minded, performance‑oriented, and confident presenting to senior stakeholders.
• Fluent English required; additional languages a plus given the global context of the role.