Senior Manager, Paid Media

Responsibilities

• Plan and execute paid media campaigns across Meta, Linked In, You Tube, Tik Tok, X, programmatic audio, and other emerging channels.
• Build, launch, and manage paid media campaigns ensuring accurate targeting, budgeting, and delivery settings to meet business objectives.
• Optimize campaigns for performance: monitor campaign performance daily, adjusting bids, targeting, and creative placements as needed; ensure correct pacing to deliver impressions, conversions, or other defined KPIs.
• Track and report campaign results: implement proper tracking and measurement strategies, including pixel/tag management; provide detailed performance reports, highlighting insights, trends, and actionable recommendations; identify opportunities for testing and improving campaign ROI.
• Collaborate with cross‑functional teams: work with the Creative team to ensure ad assets meet platform specs and are optimized for performance; partner with Sales to align paid media strategies with client goals and revenue targets; communicate campaign progress, results, and optimization opportunities across departments.

• 5+ years of experience managing paid media campaigns (agency or in‑house).
• Strong understanding of paid media platforms (Meta Ads Manager, Google Ads/You Tube, Linked In Campaign Manager, programmatic DSPs).
• Proven track record of meeting or exceeding performance goals.
• Comfortable interpreting data and making optimization decisions quickly.
• Experience with analytics tools (Google Analytics, platform dashboards, etc.) and pixel/tag management.
• Strong organizational skills, attention to detail, and ability to manage multiple campaigns simultaneously.
• Excellent communication skills for working cross‑functionally with Sales, Content, Creative, and other stakeholders.