Sr. Manager, Social Media & PR

Title:

Senior Manager, Social Media & PR Salary Range: 115k-130k What You’ll Be Responsible For

The Senior Manager, Communications & Events will lead the strategy and execution of Vince's brand storytelling across social media, public relations, influencer marketing and brand experiences. This role interacts cross-functionally with Creative, Marketing, Retail, Wholesale and E-commerce teams to support their respective objectives while ensuring a cohesive and elevated brand presence across every customer touchpoint. The ideal candidate has a deep understanding of luxury fashion, digital culture, media and experiential marketing, and is passionate about building meaningful connections between the Vince brand and its customers.

• Oversee and execute social media strategies, guidelines and best practices while optimizing and monetizing the brand’s presence on Facebook, Instagram, Pinterest, Linked In and other relevant social media platforms.
• Establish and execute strategic social campaigns for product launches, store openings and brand partnerships.
• Analyze effective benchmarks for measuring impact of social media efforts.
• Create community engagement guidelines and oversee social listening to strengthen customer engagement.
• Develop and execute Vince's influencer strategy across organic, paid and affiliate partnerships while building meaningful relationships with content creators and influencers.
• Own and grow Vince's Shop My affiliate creator program, including creator recruitment, onboarding, relationship management, gifting and performance optimization.
• Develop and execute seasonal public relations strategies in partnership with Vince's global PR agencies to drive brand awareness, earned media and cultural relevance.
• Manage day‑to‑day agency relationships, overseeing seasonal priorities, press previews, media opportunities, gifting initiatives and performance against established KPIs.
• Cultivate relationships with editors, stylists, media and industry partners to maximize editorial coverage and support key brand moments.
• Identify and execute celebrity dressing opportunities that align with Vince's brand positioning and drive visibility across editorial, entertainment and cultural moments.
• Lead the planning and execution of seasonal brand events, influencer activations and press previews that elevate the Vince brand.
• Manage event budgets, timelines and vendor relationships to ensure seamless execution.
• Identify and cultivate strategic partnerships that enhance brand events, extend brand reach and create meaningful customer experiences.
• Identify opportunities to leverage AI‑powered tools to improve content creation, reporting and team efficiency.
• Collaborate with the e‑commerce team to support LLM visibility and generative search (GEO)/agentic search (AEO) strategies by creating content and communications that reinforce accurate and compelling brand storytelling across AI search platforms.
• Partner cross‑functionally on editorial content to drive SEO optimization.
• Manage social media, PR and event budgets.

• Bachelor's degree in Marketing, Communications or equivalent preferred.
• 7–9 years in social media, public relations, influencer marketing and brand events, preferably within fashion, luxury or lifestyle brands.
• Proven ability to develop and execute integrated marketing and communications strategies across social, PR, influencer and experiential channels.
• Knowledge of managing PR agencies, PR samples, influencer talent and affiliate creator platforms.
• Strong creative and editorial sensibility with the ability to develop compelling brand narratives across imagery, content and copy.
• Demonstrated success executing elevated brand events and experiences.
• Strong analytical skills with the ability to interpret social, influencer and earned media metrics.
• Familiarity with social content management platforms, sample management software and emerging AI tools.
• Strategic thinker with a creative mindset and a passion for bringing fresh, innovative ideas to life.
• Excellent written, verbal and interpersonal communication skills.
• Resourceful self‑starter who thrives in a fast‑paced,…