Programmatic Manager

yGoat is part of WPP Media, the world’s leading media investment company. Since 2015, we’ve been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results. Today, we’re the global leader in the space, delivering award‑winning campaigns across 70+ countries

As part of our team, you’ll collaborate with 500+ social natives worldwide, driving cutting‑edge influencer campaigns for some of the most exciting brands. We treat influencer marketing as a full‑funnel channel, supported by data, strategy, creativity, paid media, and best‑in‑class measurement.

Join our high-performing Paid Media Team and bring your programmatic expertise to a role where strategy meets innovation. If you have a strong track record in retail media and programmatic advertising — with hands‑on experience across Amazon DSP, You Tube, and The Trade Desk — this is your chance to make a real impact. At The Goat Agency, you'll go beyond campaign optimization, shaping data‑driven strategies that power influencer‑led initiatives and push the boundaries of what’s possible in the digital landscape.

• Collaborate closely with our teams to integrate programmatic strategies seamlessly into holistic campaigns, delivering influencer work in a strategic and innovative manner.
• Be involved in presenting and selling Programmatic solutions to clients.
• Plan, execute, and optimize programmatic advertising campaigns across various retail media platforms, with a specific focus on Amazon DSP, You Tube and The Trade Desk to achieve KPIs and drive client success.
• Analyse campaign performance data to identify trends, insights, and areas for optimisation.
• Utilise your expertise to identify new opportunities and strategies for improving campaign performance.
• Stay up‑to‑date with industry trends, advancements, and best practices in programmatic advertising.
• Act as a liaison between clients and internal teams, ensuring clear communication and alignment on campaign objectives.
• Keep up to date with WPP Media Programmatic guidance and make sure all our campaigns comply with our standards.

• A minimum of 3 years of experience in programmatic advertising, demonstrating a proven track record of managing successful campaigns.
• A strong understanding of social media platforms, influencer marketing, and the broader digital advertising landscape.
• A strong understanding of Google Ads Manager and/or DV360 to confidently activate and strategise You Tube ad campaigns.
• Hands‑on DSP experience. Ability to confidently implement and oversee best practice set‑ups across multiple DSPs e.g. Trade Desk, Amazon, and other media platforms.
• An analytical mindset with the ability to translate complex data into actionable insights that drive campaign performance.
• Excellent communication and interpersonal skills, enabling effective collaboration across teams and with clients.
• The ability to comfortably present monthly performance reporting calls to the client, providing specific and relevant campaign insights while comparing results against benchmarks.
• The ability to present and help sell programmatic solutions in a client‑friendly manner.
• Experience in campaign management, including the capability to troubleshoot common issues such as creative rejections, landing page problems, and slow pacing. You ensure timely communication with the Client Services and Campaigns Teams, offering solutions for potential underdelivery.

• Regular social events and clubs.
• $600 Work Well benefit.
• Top‑of‑the‑line Mac Book.
• Hybrid working and flexible hours.
• Medical, dental and vision coverage, plus 401k with company match.
• 15 days PTO to start, with additional days for floating holidays, summer Fridays, and sick days.
• Real opportunities for growth across the paid media teams.