Senior Director, Brand Strategy - Pharma Agency Access Marketing

About the role

As Senior Director, Strategy – Access Marketing, you are critical in leading and supporting our strategy partnerships with our access marketing clients as well as helping to grow our internal strategy team. As a key member of our cross‑discipline Access Marketing offer, this role seeks an experienced strategist who is deeply hands‑on, balancing the macro picture with the micro details.

• Supporting our strategy partnerships with our existing Access Marketing clients,
• Supporting strategy development for our new business development and growth initiatives for our target Access Marketing clients,
• Supporting the development of our thought leadership footprint with existing clients and in the market, and
• Liaising and partnering in lockstep with strategy counterparts in other areas of our organization, while supporting the growth of Access Marketing’s strategy team.
• Direct, develop, and execute comprehensive access strategy to support pipeline and inline assets in maximizing and communicating brand value, and in doing so, establish and reinforce client confidence in our strategic value
• Conduct and support the analysis of qualitative and quantitative research relating to market access stakeholders and derive meaningful insights
• Analyze market research, market landscape, and analytics reports as well as track relevant market access congresses/media to identify key audience insights, behaviors and trends that provide critical access engagement opportunities
• Conduct and support the development of market access stakeholder personas/archetypes, strategy maps, integration into brand plans, positioning, brand identity strategy, creative briefs, and messaging strategy among other critical strategic elements
• Conduct and support the ideation and execution of access marketing solutions, tactics, and activations that amplify brand/access performance
• Design and facilitate workshops, training meetings, launch meetings, and other key events on behalf of Access Marketing clients
• Provide a advanced strategic voice in internal and client meetings, including consistent and visible advisement to clients on emerging access‑related trends
• Leads strategic planning responsibilities on multiple brands and integrated accounts with advanced autonomy and proficiency
• Contributes to the development of actionable project briefs through translation of insights and strategy execution in partnership with team
• Contribute to the growth of the Access Marketing offer by helping to define the strategy for RFPs/capabilities and identify organic growth within businesses managed, and, proactively sourcing new business development opportunities as appropriate
• Support SVP, Access Strategy in market access thought leadership activities by staying ahead and informed of the leading market access platforms, trends, and innovations for market access customers, drafting expert pieces/POVs, contributing to podcasts/webinars, and leveraging thought leadership into attracting new Access Marketing clients
• Integrate seamlessly and maintain fluency between Advisory and Marketing disciplines within a matrixed organization, establishing a productive, coordinated, and seamless partnership with other strategy counterparts
• Lead collaboratively with account, medical, and creative partners on the delivery of Access Marketing strategy, ensuring that access strategy aligns to broader business objectives and audience needs
• Build and grow an external network of strategic partners for collaboration and consultation as needed
• Supervise direct reports (if applicable) including managing performance and progressive growth
• Mentor, coach, and counsel strategy team members to facilitate their growth and development
• Be flexible with travel up to 20‑30% of time as needed

Personal Attributes

• Loves a challenge, especially as the Access Marketing team is in a building phase; relentlessly pursues excellence; little fear of adversity and headwinds; self‑starter mentality that takes direction but doesn’t wait for it; challenges current practices and standards; open to different ways of thinking/creating; innovative; embraces change; curious; enjoys learning…