Senior Associate, Account Based Marketing

Responsibilities

• Run the Always-On ABM Engine:
  Manage intent-based plays through Common Room to identify and engage in-market accounts in real-time.
• Connect Intent to Pipeline:
  Directly support the growth of new upmarket pipeline by ensuring buying signals are translated into immediate action and measurable revenue impact.
• Route Signals to the Right Owners:
  Monitor buying signals and orchestrate notifications when assigned accounts show meaningful activity, ensuring no opportunity is missed.
• Support Campaign Execution at Scale:
  Provide critical execution support to build and launch larger 1:few Industry campaigns to broaden our market coverage.
• Maintain ABM Systems & Reporting:
  Collaborate closely with Marketing Ops and Rev Ops to manage segmentation, automation, and tracking to ensure full visibility into ABM and intent data performance.

• Bachelor's Degree or equivalent experience
• 3-5+ years of experience in B2B marketing, with a focus on ABM or demand generation
• Highly organized, data-driven and detail oriented
• Strong understanding of ABM principles and best practices.
• Experience executing digital media campaigns
• Familiarity with Marketing Automation and CRM technologies (e.g., Salesforce, Marketo)
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team