Programmatic and Sponsorship Ads Product Specialist

Programmatic and Sponsorship Ads Product Specialist

Location:

New York, NY

Beast Industries is a multifaceted media and entertainment company founded by Jimmy Donaldson, known as MrBeast, that operates across digital media, philanthropy, consumer products, and innovative business initiatives. Our mission is to entertain, inspire, and create significant social impact.

We are looking for a Programmatic and Sponsorship Ads Product Specialist to build the campaign operations, measurement, and optimization foundation behind a new brand and creator partnerships motion.

The role requires a deep understanding of DSPs, programmatic video, You Tube, connected TV/streaming media, creator sponsor ships, and paid amplification products such as Meta Partnership Ads and Tik Tok Spark Ads. You will plan, activate, measure, report on, and improve campaigns across these environments.

• Help define how Beast manages campaigns for third‑party brand partners across DV360, Google Ads, You Tube, CTV/OTT, Meta Partnership Ads, Tik Tok Spark Ads, and related buying environments
• Build playbooks for campaign setup, targeting, optimization, measurement, and reporting across programmatic video, creator sponsor ships, mid‑funnel, and upper‑funnel use cases
• Advise on DSP campaign structure, You Tube buying strategies, connected TV inventory, sponsorship amplification, audience segmentation, frequency management, and brand‑safe execution
• Translate advertiser goals into media plans, test structures, targeting approaches, creative considerations, and measurement frameworks
• Help the team understand how brands evaluate video, sponsorship, and TV‑style campaigns, including reach, frequency, viewability, completion rate, lift, attribution, creator performance, and downstream impact
• Partner with internal operators, product‑minded teammates, and external brand stakeholders to validate what works in practice
• Advise on campaign permissions, data‑sharing models, brand onboarding, whitelisting/allow listing workflows, and agency‑style operating processes
• Support early thinking around integrations, data collection, retargeting, optimization opportunities, and campaign infrastructure

• Deep hands‑on experience with DV360, Google Ads, You Tube Ads, or similar DSP/programmatic buying platforms
• Experience running and optimizing programmatic video, You Tube, CTV/OTT, streaming, or TV‑style digital media campaigns
• Familiarity with creator marketing, branded content, sponsorship amplification, Meta Partnership Ads, Tik Tok Spark Ads, or similar paid partnership ad products
• Strong understanding of upper‑ and mid‑funnel campaign objectives, including awareness, consideration, reach, frequency, video completion, brand lift, and incremental impact
• Experience connecting campaign execution to downstream analytics, attribution, reporting, retargeting, and advertiser performance goals
• Familiarity with audience strategy, first‑party data, clean rooms, privacy‑safe measurement, and data‑sharing considerations
• Understanding of advertiser‑side workflows, including permissions, trafficking, reporting expectations, campaign governance, whitelisting/allow listing, and media mix thinking
• Ability to operate across platforms such as DV360, Google Ads, You Tube, Meta, Tik Tok, Shopify, and related ad ecosystems
• Strong communication skills and sound judgment in ambiguous, early‑stage environments
• Comfort building from scratch, learning quickly, and helping define scalable processes as the work evolves

• Experience buying or managing CTV, OTT, streaming video, You Tube Select, programmatic guaranteed, private marketplace, or premium video inventory
• Experience with Meta Partnership Ads, Tik Tok Spark Ads, creator allow listing, influencer whitelisting, or paid amplification of sponsored content
• Experience on the brand side, agency side, trading desk, creator marketing team, or in ad operations across multiple platforms
• Familiarity with clean rooms, privacy‑safe measurement, incrementality testing, brand lift studies, and cross‑platform campaign analysis
• Experience with creator‑led campaigns, digital media businesses, branded content…