Brand & Content Lead

• We are seeking a Brand & Content Lead to own that message and ensure it lands
• Reporting to the Head of Growth, you’ll have a key position of both formal and informal influence within the organization
• You will manage a team of both full time and fractional talent, as well as resources across third-party organizations and vendors as required to ensure quality content deliverables
• You will also work closely with Product and Operations to ensure message consistency across the full organization – from our paid ads all the way through our users’ interactions with the product and even our interactions with customer service
• Own our brand narrative:
  Define a clear, evidence-based brand structure and design a brand strategy that translates into clear, emotionally resonant storytelling
• Drive creative excellence:
  Own the operational delivery of creative content across social, email, web, paid media, and out-of-home (OOH campaigns) across a variety of formats (e.g., short and long-format video, static, paid media creative, email / lifecycle, and visual elements in our product)
• Effectively leverage a diverse set of resources:
  Identify and leverage third-party resources (e.g., agencies, AI tools, creators) to maximize the time our in-house team spends elevating our messaging and capabilities
• Measure impact for organizational alignment:
  Fully define and own our brand evaluative and measurement system that guides organizational investment decisions and aligns to product, acquisition and user sentiment objectives
• What success looks like:
  In the short term, you’ll sharpen our key value propositions and make them consistent across all our marketing channels. Mid-term, you’ll have centered our brand voice around key attributes allowing you to invest more deeply in impactful, higher-quality assets. Long-term, you’ll have defined an analytical system around brand perception and have moved the needle on key perception metrics to improve our positioning within the industry

• Medical, dental, and vision insurance
• Gym Pass subscription
• 401(k)
• Daily office lunch
• Unlimited PTO
• Paid parental leave
• Bi-annual company-wide destination offsites
• Visa sponsorship
• Remote work when traveling
• Generous equity

This role is ideal for a creative-first leader — someone who starts with craft, taste, and storytelling, and can translate those instincts into a cohesive brand strategy that moves real business metrics.

• Resourceful:
  You can figure out solutions independently and leverage your network to employ best practices. You are constantly seeking ways to uplevel and raise the bar for yourself and the team.
• Strategic Translator:
  You can turn creative instincts into strategy. You understand how storytelling, visuals, and formats ladder up to brand strength and business impact.
• Owner:
  You show passion and care for your work and the company’s trajectory. You set ambitious personal and professional goals, bringing energy and dedication to your role.
• Collaborative Builder. You work well with designers, marketers, operators, and external partners, and you raise the creative bar through thoughtful collaboration and feedback.
• Pragmatic Operator:
  You’ve worked in small, fast-moving organizations and know how to balance perfection with momentum.
• Data-Driven:
  You independently navigate datasets to draw actionable insights. You simplify complex data-rich landscapes into clear stories anchoring on a few key, simple facts, and use those north stars to guide resourcing and prioritization.
• AI-Native:
  You actively use AI tools as part of your creative process and see them as essential to modern content production.
• Creative-First:
  You come from a creative background — content, brand, design, or storytelling — and care deeply about craft, taste, and detail. You know what “good” looks like and can articulate why.
• Proven cultural competencies around our core user – a Latin American immigrant in the US.
• Written and spoken fluency in both English and Spanish.
• Deep experience creating high-quality still, video and text formats fully leveraging AI tools.
• 6+ years of experience in content creation and management (2+ years in management).
• Proven track record implementing multi-channel creative strategies across brand, performance, lifecycle, web, and social.
• Ability to work US East Coast hours defaulting to a US-based holiday schedule.
• Experience managing creative processes through third parties like agencies, creators, or brokers.
• Proven experience designing brand health measurement systems and showing results against it.
• Experience managing full-time talent.
• Visit to our NYC Office for remote team members.