Interim Director, Acquisition Marketing

Director, Acquisition Marketing (5 Month Contract)

Location: New York, New York

Salary Range: $140,000 - $160,000

We're seeking an experienced Director of Acquisition Marketing to join our team on a 5-month contract to provide maternity leave coverage. This individual will be responsible for overseeing all customer acquisition efforts across a portfolio of four Fashion/Lifestyle eCommerce brands, including paid search, display, paid social, connected TV (CTV), affiliate, and other growth channels.

The ideal candidate is a hands-on performance marketer who can quickly step into an established program and drive profitable growth with minimal ramp-up. The Director will work in tandem with Analytics, Creative, Merchandising, Product, and other senior leaders to ensure acquisition strategies are aligned with overall business objectives and performance goals.

• Own the acquisition marketing strategy and performance across a portfolio of four Fashion/Lifestyle eCommerce brands, balancing each brand's growth objectives, budgets, and customer acquisition goals.
• Develop and lead customer acquisition strategies across key digital channels including paid search, paid social, display, connected TV (CTV), affiliate marketing, and emerging growth channels.
• Create campaigns designed to maximize new customer acquisition while driving scalable growth across multiple eCommerce websites.
• Collaborate with Analytics, Creative, Merchandising, and Product to optimize audience targeting, messaging, creative performance, and landing page conversion.
• Manage and optimize full-funnel acquisition campaigns to achieve aggressive growth targets while maximizing traffic, conversion, return on ad spend (ROAS), and customer acquisition efficiency.
• Implement and oversee ongoing testing of new channels, audiences, creative, bidding strategies, and acquisition tactics to improve campaign performance and expand customer reach.
• Leverage customer data and market insights to develop targeted acquisition campaigns, ensuring the right message reaches the right audience at the right time.
• Utilize analytics tools to monitor campaign performance, identify optimization opportunities, and provide actionable insights to improve future campaigns.
• Collaborate with the Analytics team to refine audience segmentation, attribution, and measurement strategies.
• Develop regular performance reporting and communicate campaign results, insights, risks, and recommendations to internal stakeholders.
• Communicate campaign performance, key insights, and acquisition initiatives to licensee partners, ensuring alignment and visibility across the portfolio.

• 8+ years of experience in acquisition or performance marketing, with a strong focus on paid search, paid social, display, connected TV (CTV), affiliate, and other digital acquisition channels.
• Proven track record of developing and executing successful customer acquisition strategies for high-growth eCommerce or omnichannel retail businesses.
• Experience managing acquisition marketing across multiple brands or business units with competing priorities.
• Hands-on experience managing large-scale digital marketing campaigns across Google Ads, Meta, connected TV (CTV), affiliate marketing, programmatic display, and other performance marketing platforms.
• Strong analytical skills with the ability to interpret data, optimize campaigns, and provide actionable business recommendations.
• Deep understanding of audience targeting, customer segmentation, attribution, conversion optimization, return on ad spend (ROAS), and customer acquisition cost (CAC).
• Experience leveraging analytics platforms and performance reporting to make data-driven decisions.
• Excellent communication and presentation skills, with the ability to clearly convey strategy, performance insights, and recommendations to internal stakeholders, while effectively communicating campaign performance and key insights to licensee partners.
• Ability to quickly ramp into an established acquisition program, prioritize effectively, and independently manage multiple initiatives in a fast-paced environment.